31 Relatively Cheap and Easy Ways to Advertise Your Business Locally

by Cori Padgett-Bukowski · 34 comments

ways to market your business
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1. Post an ad on Craigslist.

2. Pass out flyers at your local mall.

3. Place your biz cards under windshield wipers at your local Walmart.

4. Pass out business ‘buttons’ to everyone you meet.

5. Hand out pens to people you meet.

6. Create simple welcome gifts to give to newcomers with your business info enclosed.

7. Ask to leave business cards or flyers in some of your local area businesses. (Make sure their services compliment yours!)

8. Stamp all envelopes you mail out with your own personalized business stamp.

9. Likewise include a business card inside ALL outgoing mail.

10. Rent a booth at local events to showcase your business and/or products.

11. Post flyers on the message boards at local colleges and trade schools.

12. Slip a business card into relevant books at your local book store.  (Don’t over-do this one!)

13. Likewise, ask the local library if you can create bookmarks to slip inside some of the books there.

14. When you receive junk mail… give the sender a dose of their own medicine! Use the postage paid envelope to mail your own flyer back to them. ;)

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15. Slip a biz card, postcard, or flyer under the wipers of cars at your church.

16. Consider passing out magnetized biz cards… they are more ‘sticky’ than your typical biz card.

17. Purchase a car magnet for your car… they generally aren’t ridiculously expensive and can last awhile.

18. Additionally you can choose to get a vinyl sticker for your back windshield to advertise with.

19. Leave business cards on the bathroom counters of local diners.

20. See if you have a local area ‘Welcome Wagon’ type group and ask if you can contribute samples and promo materials to the welcome gift.

21. Join your local Chamber of Commerce… this can be a great way to network and make valuable contacts.

22. Visit local daycare centers and pre-schools… ask if you can leave business cards or flyers in the lobby.

23. Likewise with rental agencies, real estate offices, and leasing offices.  Offer the office members a special gift or discount for allowing you to advertise with them.

24. Use snack bags and create mini ‘promo’ packages. Include your biz card, a mini flyer, a goody such as candy or a pen, and hand them out wherever you go.

25. Rent a booth as school events and take the opportunity to showcase your business to other parents.

26. Give friends and family members a small incentive to pass out your business cards for you throughout their daily ritual.

27. Leave your business card when you tip your waitress.

28. Donate a product or service to your local radio stations… they always hold giveaways and are always looking for new sponsors.

29. Consider placing an ad in those Free Renters Guides and Home Owners Guides.

30. Attend networking events and meet ups in your local area.  You will be amazed at the new and profitable contacts you can make.

31. Finally… don’t neglect the power of word of mouth.  Tell people about your business and ask them to tell others.  Hold a contest or offer some sort of incentive to prod them along.

Bonus Idea

Go a little guerrilla!

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{ 34 comments… read them below or add one }

expandingcreations February 9, 2010 at 11:21 AM

Great ideas! Thank you!

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Marnee Masales February 9, 2010 at 6:40 PM

Great ideas. Thanks.

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k0zm0zs0ul February 9, 2010 at 7:14 PM

Thanks guys, glad you find them helpful! :)

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A-to-Z Varieties ✔ February 13, 2010 at 5:59 PM

RT @tweetmeme 31 ways to advertise your business locally | Big Girl Branding Marketing http://bit.ly/aOx716

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Cliff February 13, 2010 at 11:31 PM

Some of these I never thought of. Thanks for posting this!

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k0zm0zs0ul February 14, 2010 at 4:22 PM

You're very welcome Cliff! :)

Warm regards,
Cori Padgett

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Melanie Anderson February 15, 2010 at 6:21 PM

RT @coripadgett: 31 Relatively Cheap and Easy Ways to Advertise Your Business Locally /Big Girl Branding | Marketing | … http://tinyurl.com/yee63uy

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Larry Scarbeau February 18, 2010 at 8:04 PM

Hi Cori

I like your writing – might use your services sometime.

Have a great day!

Larry

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k0zm0zs0ul February 18, 2010 at 8:59 PM

Hey Larry! Thanks so much, I appreciate the compliment! :) Have a great day!

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Ben February 22, 2010 at 3:17 PM

RT @fastfingers_va TO > @k0zm0zs0ul Cori, I LUV your blog, "Big Girl Branding" – very impressive! http://su.pr/34NKqU < Thanks so much!

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davehiggs March 4, 2010 at 9:15 PM

Awesome. Really liked it and am sure going to try some of them for my blog :)

Thanks Cori

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k0zm0zs0ul March 4, 2010 at 9:23 PM

You're welcome Dave! So glad you found the post useful! :) Let me know how
it goes, if any of the methods work well for you!

C

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Geoff October 26, 2010 at 7:47 AM

These are some excellent ideas, some of which I will be trying out very soon. Super article Cori.

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admin October 27, 2010 at 11:20 AM

Thanks Geoff! Glad you found them useful! :)

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ManonLeroux November 1, 2010 at 1:42 AM

RT @BigGirlBranding: 31 Relatively Cheap and Easy Ways to Advertise Your Business Locally ##BGB ##blogging http://bit.ly/aMof0l

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seph from direct marketing agency January 27, 2011 at 12:41 AM

Wow, this article is packed with tons of information.I have already started to put some of it to use.

Great! Your hub includes so many useful ideas and tips

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admin January 27, 2011 at 9:30 PM

Thanks Seph, so glad you found it useful! :D

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Sheila September 9, 2011 at 1:08 AM

What about a letterbox drop with a flyer or something? This has proved very effective for me. Old school ways are the best :)

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admin September 15, 2011 at 2:50 PM

Old school is ‘da bomb. :)

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Bill September 15, 2011 at 7:49 PM

What about just a simple pin up flyer around the most busy parts of your local area such as supermarkets etc?

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Joy January 13, 2012 at 3:37 AM

Sponsor a “fun run”……not too big, but something you can manage. Look for sponsors for the prizes. Make sure to make a banner of your business at the starting point of the race so everyone can see it.

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admin January 27, 2012 at 8:43 AM

Hey Joy.. awesome idea! Thanks for the contribution. :)

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Molly November 28, 2012 at 4:10 PM

Idea #16 is so true! You can find business card magnets online for as cheap as 16 cents per magnet. Stick them around town and you are certain to start getting the attention your business deserves.

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Juan Macias jr February 28, 2013 at 5:55 PM

Really liked the ideas am definitively going to try some out. I know for a fact passing out fliers in the parking lot works tried it once but will try out some new ones you posted keep up the good blogs
Juan

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Bryan June 6, 2013 at 7:48 PM

That’s a great list. I like the radio station idea – that’s an awesome thing to try if you have a product that their listeners might want.

And these may be obvious, but don’t forget the free listing sites like Google Plus, Bing Local, etc. And of course the yellow pages sites (yp.com, yellowbook, etc.)

And there are some new ones like manta.com and YLocale.com – that one is offering free ads right now.

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Cori June 10, 2013 at 11:07 PM

Good points Bryan!

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Carlos June 21, 2013 at 1:23 PM

Nice list! The #28 is the one of the most effective strategies in the list. Once you donate a product or service you can get a praise / word of mouth for those people that you helped. It is a win – win situation for both parties.

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Marcel June 28, 2013 at 3:33 AM

Hey nice tips!
Maybe you could also add the option to register your local business on facebook and other networks like “Brian” mentioned in his comment…
I hope you don’t mind that I have put a backlink to your site on my blog post!
There are really endless ways to advertise a local business and it’s always fun to get new ideas. ;-)
Thank you for your great post!

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Donald Quixote January 13, 2014 at 4:31 PM

These are all great and simple tips! The importance of a business card when trying to advertise is so essential. I also liked the idea of getting a booth at a business fair to get your brand out there.

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Cori Padgett-Bukowski January 15, 2014 at 11:36 PM

Thanks Donald!
Cori Padgett-Bukowski recently posted..5 Ways A Blogger (Like You) Can Make a Little MoolaMy Profile

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John January 30, 2014 at 7:00 PM

Regarding #3 Id like to know where you get the right to touch other people’s private property. Some people do not like others touching their cars, particularly if they are high end. Seeing as how you just left your contact information you are asking for serious payback.

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Cori Padgett-Bukowski February 7, 2014 at 1:33 PM

I would guess #3 would not be a good option for you then John. They are simply ideas that people already do, you can take them or leave them. Thanks for the comment.
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Lisa May 15, 2014 at 3:52 PM

I can’t believe you are telling people to put business cards into books in bookstores. That is really tacky.
I’m surprised you didn’t mention the local networking sites such as NextDoor.

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Cori Padgett-Bukowski June 1, 2014 at 9:32 PM

Just rounding up useful ideas Lisa, but thanks for sharing your opinion. What works for some may not work for others, it’s always your right to pick and choose ideas that fit your business and personality. Good luck in your own marketing efforts.
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