AuthorEditor

Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

Staying Up-to-Date (So You Don’t Go Out of Business!)

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A note from the editor: this guest post reminds us to keep things up-to-date when it comes to running a business. I experienced first hand the pain of my domain not properly renewing, and ended up losing a month of work. No bueno! As in every niche of life, keeping things current and in order with your business is a task every owner has on their long, tedious to-do list. When it comes to...

Girls, Education, and Achievement: No Mountain Too High!

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A note from the editor: since we recently celebrated international women’s day, I thought a guest post about girls appropriate!   Education and Young Girls in the Contemporary Era Education is a big deal for youngsters regardless of their specific genders. It can be a particularly big deal for the young women of the planet. That’s because girls historically have not been given the same...

Pressing On: Advice for Overcoming Entrepreneurship Hurdles

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Being the boss sounds enticing, but in retrospect, most entrepreneurs would agree that it’s not the glitz and glam you may have believed it to be. True, there are perks to owning a business. You can work on something you’re passionate about, use your own visions, control the direction, and, if you succeed, you can also earn a decent living. Yet, to experience the positives of being an...

The Guide to Boosting Customer Satisfaction Scores in 2018

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Customer expectations have changed dramatically. Given the all-digital, ever-connected world we now live in, it’s easy to see why some companies — especially those that have found success in the pre-mobile era — can’t keep up with the competition. In 2018, providing customers with a positive overall brand experience must be paramount. Choices are abundant, and consumers no longer have...

How Big Brand CMOs Avoid Duplicate Content Issues Managing Multiple Platforms

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Everyone dealing with search engine optimization (SEO) has heard about the need to avoid duplicate content. Despite this, nearly three in 10 sites have duplicate content issues, making this the fifth most common on-page SEO problem, a Raven Tools study found. Part of the problem is that many SEO professionals are confused about what duplicate is, when it’s a problem, and what to do about it. Some...

#BGB #Infographic: Creating a Brand Identity for Small Biz

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Building a strong brand identity can be challenging. Whether you are new business owner or have been in the game for years, you should be thinking about the way your business is established in the marketplace. Thinking through the key elements of brand identity can help you succeed in acquiring new customers and retaining old ones. One of the most important steps is choosing a target niche. After...

3 Brands That Have Stood the Test of Time

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So you’ve got your brand name out there, and are seeing strong developments in your sales and following, but how long is that going to last? With constant changes in social issues, culture, technology and popular opinion, staying relevant as a brand can be difficult. One minute you may find your brand name as the subject of everyone’s chatter, and the next, it’s followed by the...

3 Invaluable Trends in Multi-Channel Marketing

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Change happens fast in the business world. And while it may seem like the entire sales and buying process has evolved with the proliferation of smartphones, tablets and social media, it’s really only the path consumers now take to make purchases that has changed, explains the National Retail Federation. This is why your business need to embrace multi-channel marketing, a practice that...

6 Technology Tools for Agile Business Growth

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Growth is good for business, but uncontrolled growth can backfire. A review of the 5,000 fastest growing companies revealed that due to an unsustainable growth rate, within five to eight years, two-thirds had gone out of business, shrunk or been sold for a loss, a Kauffmann Foundation study found. Typically, these companies had thrived when they were run by their founder, but crashed once they...

Editor

Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

Get in touch

Have a question? Need a quote? Feel free to reach out via my contact page, and I'll reply as soon as possible. You can also check out my new website at MyNameisCori.com for information on content retainers and portfolio links.

The best compliment that I can pay Cori is to simply say that “she gets it”.

She works extremely hard to capture the written “voice” that will define your business. Cori intuitively knows how to deliver your message in a voice that is both creative and effective. As a newly-minted small business owner, I rely heavily on both her counsel and her expertise. And on top of all of that, she’s hilarious!

Marian Rembert, VAforNonProfits.com

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