This is a guest post courtesy of Christian Muller on three big potential risks that can often go hand in hand with a rebranding effort. While it’s not impossible to do successfully, it’s also not always easy. In fact I’d even go so far as to propose it’s never easy! But if you keep in mind these brief tips from Christian, you can increase your odds of a successful attempt...
Do or Don’t? Three Big Risks of Rebranding
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