The holiday shopping season is the prime time of year to offer incentives that attract new customers and turn existing customers into loyal ones. In other words, this season is an opportunity to capitalize on the tradition of gift-giving and recruit those shoppers into returning customers who strongly connect to your brand. But growing brand engagement, retention and long-term loyalty is a...
10 Smart Tactics to Convert More Customers Using Psychology
So you’re ready to win more customers? We’ve all been there. You know those ugly moments when converting website visitors into customers seems like an uphill task. “It’s easier to persuade people by moving their brains than by appealing to their feelings” says Daniel H. Pink in his book, “To Sell Is Human.” God’s truth. You should always remember that consumers and prospects primarily use...
#BGB Tutorial- Use #BlackFriday Deals to Gain Customers and Retain Repeat Biz
Black Friday may have lost a bit of cash due to escalating e-commerce sales, but the holiday still remains one of the biggest sales days of the year. This year, Black Friday is expected to generate $9.2 billion in sales, representing a 10 percent drop from last year. However, online sales are expected to balloon by 13 percent to $3 billion in sales and make up for this loss. In fact, Amazon began...
#BGB #Infographic: 21+ Killer eBook Marketing Techniques You Need To Know
By the team at bigrockcoupon.in. When it comes to marketing, new entrepreneurs are often at a loss as to where to begin. Since there are numerous marketing strategies that one can use to promote their product or service, most entrepreneurs are often overwhelmed, making it difficult for them to focus on any one marketing tactic. However, what not many entrepreneurs may be aware of is that eBooks...
The Skinny on Creating Hardcore Brand Ambassadors
How do consumers make decisions on which services or products to purchase? According to Nielsen, 84 percent of consumers say they either completely or somewhat trust recommendations from family, colleagues and friends about products and services. Meanwhile, research from Ogilvy, Google and TNS found consumers are 1.5 times more likely to choose brands that engage them on their passions and...
#BGB #Infographic: Social Superheroes and Event Marketing
Let’s face it; event planning has never been easy for the entrepreneur. With that said, the sheer power and rapid growth of social media platforms has forever changed the way in which we all approach the event planning process. Many business owners are still getting to grips with just how beneficial the likes of Facebook and Twitter can be for their business, reputation and customer base to grow...
Procrastination Assassination: Know and Beat Your Productivity Enemy
In a nutshell, procrastination is putting off important tasks that a person should be focusing on at the moment. If you have been or are constantly behaving in this manner, you are just one of the many people with procrastination issues. The fact that there is a majority of people doing the same thing does not make it less of a problem. Being an entrepreneur or a freelancer is a difficult job to...
3 Website Mistakes You Can’t Afford to Make (Hint: Not Your Usual Suspects)
What are the biggest mistakes you can make on your website? Is it that you don’t have a list capture mechanism? Is it that you don’t have that magical sidebar widget? Or that social sharing feature? Or the viral lock plug-in? Or that shopping cart or membership site function? What about that carousel widget? Only if it could be that simple. Only if we could solve all our website woes with a...
#BGB #Infographic: Using Social Media to Grow and Promote Your Brand
As an entrepreneur or a solo-preneur, you’re faced with an uphill battle. You need to find a way to stand out from the rest of the people in your industry with something unique and exciting. You have this idea, a brand and a story that you want to tell the world, but how do you bring it to them? The answer is social media. Facebook, Twitter, Instagram, these platforms and more are teeming with...
#BGB Tutorials: Influencer Marketing No-No’s
Zak Mustapha is the Man! He reached out to over two hundred bloggers, entrepreneurs, influencers and experts within their industries, and asked them one simple question: What’s the biggest mistake they’ve ever made (or seen others make) when it comes to ‘Influencer Marketing’? 217 of them responded with insights, wisdom, and nuggets of gold when it comes to smart marketing, and...