This is a guest post from fellow blogger (and BGB reader!) Jess- who likes to yammer on about being irresistible and such by embracing your inner “quirk”.
Luckily “quirk” doesn’t translate into jerk and she’s really quite charming. So I’m happy to have her throw her 2 cents in on BGB. Please do your verily best to make her feel welcome, so we can strong-arm her into coming back sometime. 
Your brand is a representation of you and your business, and is very often the first impression that people will have of you. It is the images, the types, the tagline, your customer service, and so much more. Your brand is the overall image and experience that people have of you and your business.
It is the mark that identifies you.
An irresistible brand happens when you put all of those brand pieces into place in such a way that your Right People are irresistibly drawn to you.
They love you, they feel like you’re talking directly to them, they feel at home and feel drawn to you in a way that they just cannot explain. They just know that you have something they want, and that they want to be around you.
Building an irresistible brand is not as hard as it may sound. But it’s not something that is likely to happen by accident either.
An irresistible brand is something that is built strategically, purposefully. It’s the end result of a process of exploring yourself, your customer and what you have to offer.
Many people look at this process as hard and dry, something they HAVE to do. It’s boring. They want to get into the fun stuff, and this feels too much like work.
And it shows in the end result.
They end up with a brand that is dry, lifeless and looks forced. It doesn’t speak very strongly to their Right People because they didn’t dig deep enough to identify who their Right People are.
And it doesn’t reflect who they are very accurately, either, because they didn’t take the time to dig deep into that to find out what makes them unique and what they have to offer that no one else does.
But you don’t have to build a dry, lifeless brand through a process that is painful and boring. You can take a different approach, and have a lot more fun with it.
And the result that you’ll end up with will be so irresistible that you’ll barely keep from being drawn in to it yourself!
It All Starts with You
The process of creating an irresistible brand starts with looking at you. This is a brand that is going to represent you after all, so it would make sense that we should start there. In fact, you should start with your quirkiness, with those things that are unique to you, that make you different.
These are the building blocks for your irresistible brand, and they are what you have to offer that no one else can. These quirky pieces will influence the rest of your business, including who you work with, what you have to offer, what problems you help people solve.
Hidden away within this quirkiness that is all you, are treasures that you will be amazed to discover. Chances are, at first or even second glance, these things will seem obvious, common place. After all, these are things you see every day, that you’ve lived with all your life.
And so you take them for granted.
But the truth is, these characteristics, these wants and desires, these personality quirks and even the pet peeves all say something about who you are and what makes you unique.
No one else has this unique combination of quirkiness, no one else can offer what you bring to the world.
This is precisely what can make you irresistible!
Your Right People are Looking for You
Your Right People aren’t looking for a copy of someone else – they are looking for something unique, something different. They are looking for you to show up in all your wonderful quirkiness, to share what only you can bring to the world.
Because they haven’t seen this anywhere else, and you can teach them things that no one else can. You can give them an experience that no one else can. You can make them feel like no one else can.
And they’ll see that right away.
It will shine through in your branding – your message, your tagline, your website, your bio, and everything else that you do. The people that you are meant to serve will be irresistibly drawn to you because you are simply being you and being real.
Eliminate Your Competition
When you show up as your own unique, quirky self, no one else can compete with you because no one else can be you.
Sure, they might offer some of the same services or products, but the experience of those services or products will be entirely different, because it will be coming from you.
So when you are designing your brand, don’t just throw together some colors, images, fonts and other elements in a haphazard way. Instead, get strategic and purposeful and really dig into what makes you unique. Look for the gold in those things that you take for granted that make you you.
And then embrace your quirkiness. Embrace it wholeheartedly, with everything you’ve got. Be proud of who you are and what you have to offer.
You don’t have to hide behind someone else, or try to be like someone because you think that’s what people want. You can be your own glorious, wonderfully quirky self. In fact, that is the only way that you can truly be all that you are meant to be in this world and serve the people you are meant to serve.
Just watch. As you start to embrace your quirkiness, watch how people respond to you. Watch what happens when you start to get that quirkiness into your branding, whether that be your website or blog, your social media profiles or something as simple as your business card.
I’m betting that you’ll start to see different people drawn to you, things will start to shift around you, and you’ll find yourself more in alignment with what you really want and who you are meant to be in the world.
Embrace your quirkiness and watch your irresistible brand unfold around you.
‘Nuff said. 
Please drop your thoughts in the comments below, and make Jess feel welcome. And if you enjoyed this post, don’t forget to pass it along.
{ 40 comments… read them below or add one }
Thanks for the lovely introduction, Cori! I’m honored to be here.
Jess Webb (aka Jessilicious)´s last [type] ..Introducing- The Irresistibly Quirky Social Media Branding Contest!
You’re welcome Jess! So glad to have you on board.
And great post too!
Wonderful insight. I’m hoping I can put it to work. I’ve been a bit disappointed in my lack of ‘Me’ on my blog. I guess I need to just let my ‘Quirkiness’ show!
Sonia Barton´s last [type] ..Christmas Tree 2010
Hi Sonia!
I’m glad you enjoyed it!
And yes, definitely let more of your quirkiness show!!
Jess Webb (aka Jessilicious)´s last [type] ..Introducing- The Irresistibly Quirky Social Media Branding Contest!
Hi Jess & Cori,
I love it. Find the inner ‘quirk’! Sounds like a Star Wars or Lord of the Rings or Harry Potter quest or is that the inner geek in me coming out
Great way to express how find your brand building blocks.
Thanks you for that,
Adrian
Adrian Swinscoe´s last [type] ..Is your brand like Brighton Rock
LOL… and that’s why you’re awesome Adrian.
Inner geeks rock.
Hi Adrian!
Love the inner geek coming out!
And yes, it certainly can be like an epic quest. That’s a great analogy!
And your comment shows that you are already well on your way to having the irresistibly quirky brand – who else would compare it to Star Wars, Lord of the Rings or Harry Potter?
The world certainly needs people like you keeping it real and interesting! 
Rock on, Adrian!
Jess Webb (aka Jessilicious)´s last [type] ..Introducing- The Irresistibly Quirky Social Media Branding Contest!
Hi Jess,
Thank you for your kind words. Made me smile. Now back to my medication
I like the look of your competition so I’ll pop over and see if I can win a prize. Any cuddly toys for the runners up?
Adrian
Adrian Swinscoe´s last [type] ..Is your brand like Brighton Rock
You’re welcome.
Ohhh, cuddly toys….. Never even thought of it! LOL
Would love to have you in the contest!
Jess Webb (aka Jessilicious)´s last [type] ..Introducing- The Irresistibly Quirky Social Media Branding Contest!
Jess, LOVE this article. My favorite part is there not being any competition because no one else can do what you do because there is only one you. Sweet.
Adrian, I’m after the prize!
Hey there Cori, I’m Melody and I’ve got my big girl panties on, too! (there just isn’t that much to ‘em)
Enjoyed the post!
Melody Granger´s last [type] ..Creative- Simple- & Beautiful Ideas to Attractively Display Holiday Greeting Cards
Hi Melody!
Thanks!
Glad you enjoyed it – and thanks for dropping by. 
Yeah, I love the part about there being no competition too!!! Wheeee!
Love your comment about the big girl panties…
Jess Webb (aka Jessilicious)´s last [type] ..Quirky Entrepreneurs- Melody Granger & Making Success Easy
Ha Ha! Those are the BEST kind of big girl panties.
RT @BigGirlBranding: Why Embracing Your Quirkiness is the Ultimate Way to Build an Irresistible Brand ##BGB http://bit.ly/e2be3A
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Jess did a great job with this topic– funny how we’re all conditioned to write and do things in a certain way, and it takes us a little time to break out of the box.
Thank goodness we are free to be ourselves on our blogs and our websites. We’ve had similar discussions on my forum, hope to see you there. Sammie
ForumWebmaster´s last [type] ..Wikileaks Will Result In Increased State Internet Control And Greater Secrecy Protec
Hi Sammie!
Glad you enjoyed the topic.
I certainly agree on being thankful we are free to be ourselves! It wouldn’t be nearly as fun and rewarding if we weren’t!
Awesome post, Jess! It’s amazing what happens when we allow our unique qualities and true quirkiness to shine through – clients can find us! They were looking for us all along, but we’re hard to find when we’re hiding behind a “sea of sameness.”
When we have the courage to show the world (and our potential clients) who we really are – our likes, dislikes, passions, values, etc. – we amazingly give them permission to do the same.
Thanks for sharing such a great post!
I so agree Liz!
Jess contributing an amazing post to BGB, I’m so grateful for her.
Hi Liz!
Thank you – so glad you enjoyed it!
Love that idea of giving them permission to do the same when we show the world who we really are…
Jessilicious@Irresistibly Quirky´s last [type] ..Free Video Training Series- How to Create an Irresistible Brand
RT @alljessilicious: Why is Embracing Your Quirkiness the Ultimate Way to Build an Irresistible Brand? Here's why… http://ow.ly/3xzVA
Great post, Jess. Some companies think that slapping up a Facebook page and starting a Twitter account are enough to make their brand personal and engaging. The platform is only one component; it’s the voice that drives those customer relationships.
I just did a post on a woman who is absolutely EXCELLENT at this:
http://www.qualitylogoproducts.com/blog/casual-customer-to-loyal-brand-advocate/
(Not an affiliate – promise!!)
Kylee Lane took her geek voice and turned it into an amazing business with a strong, involved following. I think she was able to take advantage of the most valuable point you have listed above: eliminating the competition.
There are plenty of places to find geek soap, but there’s only one place to buy it from Kylee Lane.
Hey Jana! OMG, LOVE her site! The tagline totally had me hooked! LOL She’s even got a “nerdpop” collection. I think I’m in love.
Thanks for sharing her with us, definitely going to investigate her blog some more, I might be a new fan! And you’re right, I 100% believe it’s the voice that drives relationships, and the engagement really starts with YOU.
Hi Jana!
Wow, what a fabulous example of someone who is rocking it out online by being herself and using her own voice. I love it! Thank you so very much for sharing this.
Glad you enjoyed Jess, I know I did too!
Everybody has their own quirkiness and it’s absolutely true that you can use this to make this as your foundation to create an irresistible brand. The things that drive you, the emotion, the need, and desire that motivate you. It’s all a matter of infusing those energies into your brand.
Yes, exactly!
I love that word “infusing” – that’s a great way to put it. 
Most definitely!
Like a year ago I read some PDF about what you can learn from Lady Gaga and how she built an irresistible brand. She’s definitely embraced quirkiness. Wish I could remember where I saw it to share.
Darn, me too! That’d be a good read!
I’m not a Lady Gaga fan but i do agree with you that she built an irresistible brand and that she definitely embraced quirkiness.
Steve@Electric Cig´s last [type] ..Vapor King Electric Cigarette
LOL.. very diplomatic of you Steve.
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