Last time, I talked about creating bullets, and having an end goal in mind with each one. Each one should move you closer to the close, and if it doesn’t, scrap it. I said that one purpose of a bullet could be to sell something, and another purpose could be to perform a bit of voo-doo and take the prospect out of one mindset and plunk them into another mindset. Now, for today, another...
Bullets with a Purpose
As in life, everything you do in your business or sales strategy should have a purpose. Doing anything without an end goal in mind is essentially just spinning your wheels and wasting your time. When you know why you are doing something, suddenly whatever it is you are doing takes on a whole new connotation. There is a REASON behind your actions, and a method to your madness. Remember, end goal...