With more than 28 million businesses licensed in the United States, according to the latest U.S. Census data, how do you get your company noticed? How do you help your brand stand out? Or more importantly, once noticed, how do you get your people to remember you? Danceupanddown,doalittlejig,wavingyourhandsaroundlikeacrazywoman,err,man? Thencollapseonthegroundinexhaustion? ::bends over and heaves...
Smart Branding- Tips for Avoiding International Blunders
Howdy BGB’ers.. this is a guest post by Christian Arno on a topic not yet covered on BGB… international branding. I’ll be honest and say it wasn’t something I was thinking of when I started BGB and it’s possible it’s not something you’ve thought of either when branding your business. However he nailed home some important points, so read and implement if...
Creating Value Creates Sales
The number one obstacle I often face when selling something is the need a person has for that which I’m selling at the moment. I have found out, over time, that even though a person has a need for it, the probability of a sale isn’t guaranteed. I’ve realized that no matter how beneficial a product is for that person, how convenient my payment schemes are, and how much a value it...