First of all- Happy V Day BGB’ers! Pink and Red are the colors of the day, and tell me… what sort of images do they invoke to you? Think about that as you read, and be sure to drop your comments in the comment section below. Do you feel all warm and love-y and well… Valentine-y? Sometimes when you’re busy preparing a new branding strategy and writing your brand story you get...
Triggering Emotion to Increase Sales
Photo By Cayusa Ad copy can be 10 times more effective when you learn emotional direct response marketing tactics to trigger emotions within your prospects that prompt them to buy. That being said, here are a few tips you can use to trigger those emotions and work your prospects like a well tuned fiddle. Ethically speaking of course. 🙂 First, its a must that you do ample research. Before you can...