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#BGB #Infographic: Creating a Brand Identity for Small Biz

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Building a strong brand identity can be challenging. Whether you are new business owner or have been in the game for years, you should be thinking about the way your business is established in the marketplace. Thinking through the key elements of brand identity can help you succeed in acquiring new customers and retaining old ones. One of the most important steps is choosing a target niche. After...

3 Brands That Have Stood the Test of Time

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So you’ve got your brand name out there, and are seeing strong developments in your sales and following, but how long is that going to last? With constant changes in social issues, culture, technology and popular opinion, staying relevant as a brand can be difficult. One minute you may find your brand name as the subject of everyone’s chatter, and the next, it’s followed by the...

3 E-Commerce Strategies to Make Your Brand Stand Out

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Our global economy can be a double-edged sword for small business owners. Sure, it’s amazing to be able to reach customers all over the world with the stroke of a key and a click of a mouse, but it also means that your competition has grown exponentially. Our international market makes for international competition, so now you are competing for the same customers as other businesses in your...

#BGB #Infographic: 21+ Killer eBook Marketing Techniques You Need To Know

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By the team at bigrockcoupon.in. When it comes to marketing, new entrepreneurs are often at a loss as to where to begin. Since there are numerous marketing strategies that one can use to promote their product or service, most entrepreneurs are often overwhelmed, making it difficult for them to focus on any one marketing tactic. However, what not many entrepreneurs may be aware of is that eBooks...

3 Website Mistakes You Can’t Afford to Make (Hint: Not Your Usual Suspects)

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What are the biggest mistakes you can make on your website? Is it that you don’t have a list capture mechanism? Is it that you don’t have that magical sidebar widget? Or that social sharing feature? Or the viral lock plug-in? Or that shopping cart or membership site function? What about that carousel widget? Only if it could be that simple. Only if we could solve all our website woes with a...

#BGB Tutorials: Influencer Marketing No-No’s

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Zak Mustapha is the Man! He reached out to over two hundred bloggers, entrepreneurs, influencers and experts within their industries, and asked them one simple question: What’s the biggest mistake they’ve ever made (or seen others make) when it comes to ‘Influencer Marketing’? 217 of them responded with insights, wisdom, and nuggets of gold when it comes to smart marketing, and...

Iconic Brand Mascots That Fuel Business

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A professional sports team could survive without its mascot. After all, Mr. Met doesn’t win a World Series. But could you say the same about a well-known brand? Brands like Coca Cola and Old Spice stay in business because of their products, sure, but often it’s precisely their brand mascots that tend to keep their names in the limelight and keep people talking about their ads...

Brand Campaigns with Impact- 5 Publicity Stunts that Worked

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Sometimes, publicity stunts are necessary tools that can be used to increase the outreach of your brand. The reasoning and logic behind them are… the more attention your company or organization receives, the more supporters you will gain. It’s not necessarily poor logic either. Over the years, there have been a number of publicity stunts that have helped companies increase awareness...

Back to Basics: 5 Ways to Attract Attention to Your Home Biz

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Time to revisit some basics. I think it’s good to do that on occasion, don’t you? Frankly I think everyone should make a point to do it, at least every other month or so, myself included. It can be easy to get lost in the day to day of running your business, and find you’re glossing over the basics or missing them altogether, either because you think you already have them...

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Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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Have a question? Need a quote? Feel free to reach out via my contact page, and I'll reply as soon as possible. You can also check out my new website at MyNameisCori.com for information on content retainers and portfolio links.

The best compliment that I can pay Cori is to simply say that “she gets it”.

She works extremely hard to capture the written “voice” that will define your business. Cori intuitively knows how to deliver your message in a voice that is both creative and effective. As a newly-minted small business owner, I rely heavily on both her counsel and her expertise. And on top of all of that, she’s hilarious!

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