Tagmarketing

6 Ways to Build and Humanize Your Brand

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Business is built on providing the products and services that people need. So why do so many create marketing, branding, and content as if their customers are robots? We’ve all seen it, the stale tag lines, monotonous blogs filled with marketing links, and websites without a human face in sight. But customers crave information that is relevant, engaging, that helps them to move forward. Imagine...

Pressing On: Advice for Overcoming Entrepreneurship Hurdles

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Being the boss sounds enticing, but in retrospect, most entrepreneurs would agree that it’s not the glitz and glam you may have believed it to be. True, there are perks to owning a business. You can work on something you’re passionate about, use your own visions, control the direction, and, if you succeed, you can also earn a decent living. Yet, to experience the positives of being an...

3 Brands That Have Stood the Test of Time

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So you’ve got your brand name out there, and are seeing strong developments in your sales and following, but how long is that going to last? With constant changes in social issues, culture, technology and popular opinion, staying relevant as a brand can be difficult. One minute you may find your brand name as the subject of everyone’s chatter, and the next, it’s followed by the...

#BGB Tutorial: Creating Viral Content Without Selling Your Soul

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Let’s face it; the internet is currently becoming overloaded with content. From blogs to websites, there’s so much competition from around the world that it can be overwhelming and very daunting even to think that your content could shine through and become viral. But why wouldn’t it if you’ve created the right content? After all, it happens to people and businesses around the world every day...

3 E-Commerce Strategies to Make Your Brand Stand Out

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Our global economy can be a double-edged sword for small business owners. Sure, it’s amazing to be able to reach customers all over the world with the stroke of a key and a click of a mouse, but it also means that your competition has grown exponentially. Our international market makes for international competition, so now you are competing for the same customers as other businesses in your...

SEO for Dummies: 10 Basics of WordPress Search Engine Optimization

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If you have landed on this page, don’t feel offended. I’m not really calling you a dummy, the basic idea is that this post is meant for complete newbies who are just getting started blogging and are just learning about concepts such as SEO. But, let’s first begin with the most rudimentary explanation of how SEO works. Have you ever wondered how Google determines which site comes...

#BGB Tutorial- Use #BlackFriday Deals to Gain Customers and Retain Repeat Biz

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Black Friday may have lost a bit of cash due to escalating e-commerce sales, but the holiday still remains one of the biggest sales days of the year. This year, Black Friday is expected to generate $9.2 billion in sales, representing a 10 percent drop from last year. However, online sales are expected to balloon by 13 percent to $3 billion in sales and make up for this loss. In fact, Amazon began...

3 Website Mistakes You Can’t Afford to Make (Hint: Not Your Usual Suspects)

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What are the biggest mistakes you can make on your website? Is it that you don’t have a list capture mechanism? Is it that you don’t have that magical sidebar widget? Or that social sharing feature? Or the viral lock plug-in? Or that shopping cart or membership site function? What about that carousel widget? Only if it could be that simple. Only if we could solve all our website woes with a...

#BGB #Infographic: Using Social Media to Grow and Promote Your Brand

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As an entrepreneur or a solo-preneur, you’re faced with an uphill battle. You need to find a way to stand out from the rest of the people in your industry with something unique and exciting. You have this idea, a brand and a story that you want to tell the world, but how do you bring it to them? The answer is social media. Facebook, Twitter, Instagram, these platforms and more are teeming with...

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Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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Since revamping my website with revitalized copy and search engine optimization, my client load has more than doubled. What has really surprised me is the number of people who come to my office saying that the copy on my website is what got them to call me.

People feel like they get a real sense of me before coming to meet me. This is amazing and means so much in a field often clouded with fear of the unknown. Cori was fantastic to work with in that she went above and beyond to really get what I needed my copy to say and HOW. I think it required a lot of patience on her part and I am so thankful I trusted her to help! Thanks Big Girl Branding!!

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