Every sales professional’s goal is to get the customer to agree to purchase what they are offering. It doesn’t matter if it’s face to face, on the phone, or with ad copy. But to make sure that you are on the same page, you have to do one simple step before you can even close the deal: summarize the motivation of the client. You also may know this as defining the problem. This is the point...
How to Get Customer Agreement in One Easy Step
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