The Secret to the Squeeze! Part 2

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Choose Your Niche

Here’s the criterion for a good niche. First, it has to have good affiliate products that you can promote. Just go to the common channels of affiliate products and see what’s out there. Check out Clickbank, Paydotcom, Commission Junction and so on.

To make it easier, just concentrate on information products for now so start with Clickbank.

Ideally, you want to find a niche that has what you’d call “reasonable competition”. Too little competition scares me, because it means that the niche might  not be easy to monetize, or that there is not enough people in that niche to market to, or to create additional products for. Too much competition means it’s too hard to enter into the market and get attention.

In other words don’t go after “weight loss”, but at the same time don’t go after “weight loss for 86 year old Russian widows”. Here’s a quick formula – pick a super competitive niche, and then sub niche. A good sub niche for weight loss would be “weight loss without exercise” or ‘weight loss with herbal supplements” or “weight loss without dieting” etc.

Get it? Find a wide niche, and go one step up. Instead of “How to pick up women” it might be “how to approach women”. Picking up women entails approaching them, creating attraction and then getting them to go out with you. Approaching them is just the first step. That is why it’s a sub niche.

If you’re new to marketing or have never done this before,  start with something that you’re already reasonably knowledgeable in. Look at your bookshelf. What topics are most common on your bookshelf? Now find affiliate products in the same niche that only have “reasonable” competition.

Don’t try to make it perfect. You should spend less than 3 hours on the niche. It’d be great to try to really teach you all the nuances of how to do this in a book, but that’d be too hard. Real learning comes from experiencing, not from reading. The more you do this, the more intuition you’ll build up, and the better you’ll be at picking the niche.  Stay tuned for Part 3 in The Secret to the Squeeze!

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