#BGB Tutorial- 14 Tips for Effective Website Content Writing

by KMyers · 76 comments

Effective Website Content Writing
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This is a guest post courtesy of Ken with some very good tips for writing effective web content. 

Please make him feel welcome by offering some of your own tips in the comments below. 

The content of your website is more than sharing information with your visitors. The structure could impact how search engines react to the site and also affect your page ranking.

However, there are many ways you to improve the content of your website and meet the needs of your visitors and search engines alike.

Keep reading for 14 of my own top tips.

Avoid Keyword Stuffing

There are a lot of SEO professionals who make their living by stuffing keywords into content pages for search engines. Creating content where every 20 words is a specific keyword reads horribly to visitors.

Besides, stuffing keywords is becoming irrelevant to popular search engines as they gear the algorithms for relevant content.

Keyword Relevance

Adding keywords to the content is still a primary goal. However, the flow should feel natural for the content.

Some of the best results have been developed by a one to three percent ratio. Anything more than that and the quality will begin to fade.

When describing an item, using its name other than “it” in places could increase the keyword count without degrading the readability. (Just don’t go overboard here either.)

Proofreading

Always proofread your content. Sometimes, there are grammatical errors that can slip past your eyes. Nobody’s perfect, but there’s no harm in aspiring to it anyway.

Knowledge

The best blog and article content come from those who know the subject matter. If you are learning a new subject, research the facts of the matter. Not only will it make you look more professional, but your website will begin earning a good reputation.

Brush Up

It doesn’t hurt to freshen your memory on sentence structure and writing styles. While some mistakes can go unnoticed by the average reader, errors can be nit-picked by avid ones. This could cause the reader to question your knowledge of the subject matter, even if what you write is factual.

Originality

Always write unique content for your blogs and/or article sites. While the facts of the subject matter may have no other way to write them, sentence structure of the content will differentiate it. Never copy and paste someone’s content from another website – it looks tacky and moreover it is plagarism.

Less is More

When writing content for the average reader, you want to keep the sentence structure simple and to the point. Unless your goal is to create college level essays to show off your extensive vocabulary, your readers will move on.

Use “You”

Blogs are meant to be written in first person. They can be effective otherwise, but the purpose surrounding a blog is to feel like a journal of sorts. Depending on the purpose of the content, “You” is one of the most powerful words you can use throughout your blog, for it empowers the reader.

Short Paragraphs

Most visitors to a website are looking for specifics. They like to skim the content and find the most pertinent information they need. Short three to five sentence paragraphs are easier to skim for relevant content.

Avoid Lengthiness

Unless you are writing a review, an in-depth article on a multifaceted subject, or a story, try to stay away from writing more than 1200 words per page.

Skimmers will feel over-whelmed and could move on to a competitor’s website for information. Breaking up content into several pages reduces the feeling of dread to a skimmer.

If your website features a search function, then it doesn’t matter what page the information is on, it’s easily found.

Fluffy Content

Again, readers like to get to the point as soon as possible. Adding too much fluff could frustrate the visitor causing them to move on. Sometimes, adding fluff is unavoidable, especially if the subject matter is a bit weak. Just don’t overdo it.

PG Rated

You don’t want to alienate your readers by straying too far from a PG rating. Vulgarities are a sign of weakness to many readers and could damage the point of your content.

You’ll attract far more readers by keeping the content family-friendly. If your goal is to provide content with the spice of the vulgar or obscene, then that is your prerogative, just know that you could alienate a large portion of your visitors.

Audience

Know your target audience by researching content types. This greatly depends on the blog or website’s niche. While second or third person writing is ideal for product descriptions, instructional content is best written in first person.

Rest

A lack of sleep can have detrimental effects on many aspects of your life including focus, creativity, and your thought processes when writing. Getting a good night’s sleep can be greatly beneficial to your mental and physical health.

Final Thoughts

Writing content for blogs and/or websites can be an enjoyable process.

For those who love creating content for others to read, it can be therapeutic and relaxing.

Don’t try to stuff contextual keywords into your articles and posts to try and score better in the search engines.

And try to keep to the point to avoid losing your reader’s attention.

Ultimately though, just be sensible when writing your content and the visitors will come.

Over to You

OK BGB’ers… got your own tips on writing great website content? Please share them in the comments below and share this post if you found it useful. Gracias!

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{ 76 comments… read them below or add one }

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Leather Boots November 26, 2012 at 12:00 PM

This is a great list with a good mix of basic and more advanced tips. I\\\\\\\’m curious about the keyword stuffing part though. You said that a keyword every 20 words is too much? Relevant content is more important, but how do you get relevant content without keywords? Or are you just saying to write good stuff and don\\\\\\\’t worry about the ratio for keywords?

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admin November 26, 2012 at 2:57 PM

Yes, I would focus on writing good, relevant content and not get hung up so much on keywords. They often occur naturally as you write anyway, and trying to force more into the text just makes for poor reading.

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shannon December 21, 2012 at 5:23 PM

I hadn’t really thought about writing and thinking about keywords. Thanks for the article these are some simple steps that will really help me with my writing!

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admin January 1, 2013 at 4:41 PM

You’re welcome Shannon, glad you found it useful!

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Terry January 1, 2013 at 4:10 PM

Nice post. Good point about being well rested. While not releavant to everyone, I find I write very poorly when I’m tired, and often end up having to re-do the work the next morning anyways.

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admin January 1, 2013 at 4:32 PM

Hey Terry.. I’m the same. I can’t write squat when I’m tired. lol

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Fiona Maclean January 4, 2013 at 3:05 AM

A great list, some of your points are obvious but I know I miss them!!!! My favourite one to take away is use YOU!

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admin January 7, 2013 at 1:01 PM

Haha.. I know, it’s tiny but effective!

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Logan Gregg January 4, 2013 at 3:52 AM

Short paragraphs are more powerful than lengthy and boring paragraphs full of detailed nonsense. Keeping your sentences short and coherent is very important.

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admin January 7, 2013 at 1:00 PM

Can’t argue that Logan!

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LizTameka Clayton January 4, 2013 at 6:01 AM

I like the tip about proofreading. It seems like no one ever proofreads their piece of work which is a fundamental mistake.

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Rajkumar Jonnala January 28, 2013 at 9:31 AM

Make use of social forums to get new ideas and convert them into smart looking articles. Use plagiarism checkers to avoid duplication.

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admin February 3, 2013 at 7:50 PM

Great tip Raj!

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Pranesh February 16, 2013 at 12:01 AM

It’s nice that you’ve covered almost all the points of a well written content..Especially Fluffy, Rest, Short paragraph and proofreading points. Because most authors give little importance to those points but that’s where the emphasis should be given..

Thanks.

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admin February 16, 2013 at 4:18 PM

Thanks Pranesh.. glad you found the read useful!

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Abass Toriola March 31, 2013 at 1:49 AM

Ken,

I agree with your point, “Adding keywords to the content is still a primary goal”. Today, most people overlook the importance of keyword research. The result is unnoticed content.

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Donna Menner April 9, 2013 at 4:54 PM

As a novice to writing a blog, I find it difficult to find ways to insert my business keywords. I write about health matters with a senior bent. For example, if writing about the benefits of blueberries, I find it difficult to work my business keywords about senior products into writing about blueberries. Any tips out there?

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Cori April 17, 2013 at 11:39 AM

Hey Donna… is your blog not related to your business? Usually if it’s related to your business, while it might be difficult to use exact phrases, you should find naturally occurring keywords and phrases related to your niche that will draw search traffic as time goes on.

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Doreen Dickens May 3, 2013 at 4:03 AM

Many of us still need some knowledge of how to use keywords. Sometimes when an articles is not overstuffed with keys keywords, then it is under-stuffed. This is very confusing, so where do you strike the balance? Otherwise your post is very informative. Thanks so much for sharing

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Cori May 3, 2013 at 10:11 AM

Hey Doreen… I try not to over-analyze my keyword usage. :) When I “do” worry about keywords, I try to make sure I have them in my post URL, my titles and subtitles, and then maybe once or twice in the post content… when writing on a particular topic, you will probably find yourself naturally using keywords and/or related keywords that wind up bringing search traffic. Focus on writing for your reader, less on writing for search engines.

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John May 10, 2013 at 12:56 PM

The key is to remain relevant in my opinion. Dont make it seem that you are churning out another blog just because Google says that you must continually add content.

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Cori May 11, 2013 at 1:22 PM

Hey John… tru dat. :) Google probably doesn’t like me much, I’m definitely not a churner. lol

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Debopam Banerjee May 28, 2013 at 2:01 AM

Great post….. A natural informative and relevant post with good content is always better than artificially stuffing keywords…. A good article will definitely have its own space…. Nice share…..

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Cori May 28, 2013 at 6:03 PM

Thanks, glad you enjoyed!

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Julia McCoy June 3, 2013 at 7:44 AM

Nice article! I would say the best ideas explained in this post is 1. NO KEYWORD STUFFING. I click away from those sites as fast as can be, as I feel used an also tend to feel the article will not be informative based on this facet. This is also true of 2. Fluff and 3. Lengthiness. Most people have a hard time reading an entire article if it is not split up with images, with shorter paragraphs, etcetera. We generally do not want to read something that looks like it may take a chunk of time. And 4. AUDIENCE The biggest thing to always remember is the community you are writing for.

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Cori June 3, 2013 at 9:46 AM

Hey Julia, thanks for dropping by. And amen to that. :) People tend to forget just who they are writing for sometimes, and that’s a huge part of communicating well… know who you’re communicating to!

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Trevor October 14, 2013 at 11:30 PM

This is a really great post with lots of great recommendations. I can’t believe people still attempt to keyword stuff, that is a 10-years-old practice and won’t get you anywhere.

To your other points of just general writing styles and best practices, how can anyone expect their website to make any money when their blogs, content, etc is poorly written or even worse yet – boring?!?! Great post, thanks!

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Cori Padgett-Bukowski October 15, 2013 at 11:21 AM

Hey Trevor, thanks, glad you enjoyed it. :) And I concur on all points. hehe
Cori Padgett-Bukowski recently posted..#Marketing Tips for Launching Your Biz and ProductsMy Profile

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dilip yadav March 25, 2014 at 3:28 PM

Thanks for these comments.
I started as a content writer on iwriter.
these tips will help me for sure.
I will share this blog for other to read.

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Tim Aucoin April 27, 2014 at 11:33 PM

I love how this post is almost two years old but still relevant even after all the Google updates. A testament to kick-butt it is.

Thanks

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Cori Padgett-Bukowski April 29, 2014 at 8:25 AM

:) Thanks Tim! Glad you found the read useful and still relevant!
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feri May 2, 2014 at 9:04 PM

I love how this post is almost two years old but still relevant even after all the Google updates. A testament to kick-butt it is.

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Cori Padgett-Bukowski June 1, 2014 at 9:38 PM

Hehe thanks Feri! :) Glad you enjoyed the read and found the info still useful today.
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Jyoti Chauhan May 14, 2014 at 12:00 PM

Hi,

Great tips to generate killer content for blog or website both. I think If we write for audience, it play am important role as compare to search engine.

Regards,
Jyoti

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Cori Padgett-Bukowski June 1, 2014 at 9:32 PM

Hey Jyoti, agreed! :)
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John Maske June 14, 2014 at 6:21 AM

To write all you need is time and passion. If you are not passionate about what you are writing, then the article will not have the quality u expected. Nice sharing mate.

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Cori Padgett-Bukowski June 18, 2014 at 12:14 PM

Hehe… ahh time. Something we’d all love to have more of!
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Ismail N July 7, 2014 at 2:25 AM

Handy tips. But I still need lots of practice – haven’t gotten the hang of writing yet. And the first time I commented here, it was rejected for lack of words… *lol*

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Cori Padgett-Bukowski July 9, 2014 at 9:41 PM

Lol… darn spammer filters.
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Robert August 22, 2014 at 3:03 AM

Interesting ideas, I always stuck by the “less is more” method of writing too! I wonder why people always think that just because they write 5 paragraphs, using nothing but adjectives and adverbs, that it must be more informative then a 1 paragraph reply…

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Cori Padgett-Bukowski August 28, 2014 at 8:39 AM

Probably blinded by the quantity over quality mentality? hehe
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