Fifty years ago, customers had limited interactions with a brand. They might have seen a TV advert or caught a full-page colour spread in their favourite magazine, but that was it. Today, the world of marketing has changed beyond measure. Brands must navigate the tricky terrain of multiple platforms, from traditional marketing platforms such as print magazines and TV through to social media and...
This is a guest post by James Adams. I know I often say branding is not just about a logo, or website, or the visual materials. That said, all those things are most definitely a part of an effective brand strategy. And James offers 9 stellar tips to help you keep that image consistent, whether you’re a small two man operation, or a company that’s experienced massive growth. Many...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.