A note from the editor: this guest post reminds us to keep things up-to-date when it comes to running a business. I experienced first hand the pain of my domain not properly renewing, and ended up losing a month of work. No bueno! As in every niche of life, keeping things current and in order with your business is a task every owner has on their long, tedious to-do list. When it comes to...
A note from the editor: since we recently celebrated international women’s day, I thought a guest post about girls appropriate! Education and Young Girls in the Contemporary Era Education is a big deal for youngsters regardless of their specific genders. It can be a particularly big deal for the young women of the planet. That’s because girls historically have not been given the same...
Being the boss sounds enticing, but in retrospect, most entrepreneurs would agree that it’s not the glitz and glam you may have believed it to be. True, there are perks to owning a business. You can work on something you’re passionate about, use your own visions, control the direction, and, if you succeed, you can also earn a decent living. Yet, to experience the positives of being an...
Customer expectations have changed dramatically. Given the all-digital, ever-connected world we now live in, it’s easy to see why some companies — especially those that have found success in the pre-mobile era — can’t keep up with the competition. In 2018, providing customers with a positive overall brand experience must be paramount. Choices are abundant, and consumers no longer have...
Everyone dealing with search engine optimization (SEO) has heard about the need to avoid duplicate content. Despite this, nearly three in 10 sites have duplicate content issues, making this the fifth most common on-page SEO problem, a Raven Tools study found. Part of the problem is that many SEO professionals are confused about what duplicate is, when it’s a problem, and what to do about it. Some...
Building a strong brand identity can be challenging. Whether you are new business owner or have been in the game for years, you should be thinking about the way your business is established in the marketplace. Thinking through the key elements of brand identity can help you succeed in acquiring new customers and retaining old ones. One of the most important steps is choosing a target niche. After...
So you’ve got your brand name out there, and are seeing strong developments in your sales and following, but how long is that going to last? With constant changes in social issues, culture, technology and popular opinion, staying relevant as a brand can be difficult. One minute you may find your brand name as the subject of everyone’s chatter, and the next, it’s followed by the...
Change happens fast in the business world. And while it may seem like the entire sales and buying process has evolved with the proliferation of smartphones, tablets and social media, it’s really only the path consumers now take to make purchases that has changed, explains the National Retail Federation. This is why your business need to embrace multi-channel marketing, a practice that...
Growth is good for business, but uncontrolled growth can backfire. A review of the 5,000 fastest growing companies revealed that due to an unsustainable growth rate, within five to eight years, two-thirds had gone out of business, shrunk or been sold for a loss, a Kauffmann Foundation study found. Typically, these companies had thrived when they were run by their founder, but crashed once they...
Fifty years ago, customers had limited interactions with a brand. They might have seen a TV advert or caught a full-page colour spread in their favourite magazine, but that was it. Today, the world of marketing has changed beyond measure. Brands must navigate the tricky terrain of multiple platforms, from traditional marketing platforms such as print magazines and TV through to social media and...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.