Photo by Jeremy Bishop on Unsplash There’s a reason why storytelling is one of the oldest forms of communication in the world. It’s an incredibly effective way to convey a message and connect with people on an emotional level. In fact, studies have shown that storytelling can even change people’s perceptions and beliefs. However, while storytelling is often thought of as a tool...
A note from the editor: this guest post reminds us to keep things up-to-date when it comes to running a business. I experienced first hand the pain of my domain not properly renewing, and ended up losing a month of work. No bueno! As in every niche of life, keeping things current and in order with your business is a task every owner has on their long, tedious to-do list. When it comes to...
A note from the editor: since we recently celebrated international women’s day, I thought a guest post about girls appropriate! Education and Young Girls in the Contemporary Era Education is a big deal for youngsters regardless of their specific genders. It can be a particularly big deal for the young women of the planet. That’s because girls historically have not been given the same...
By Laura Gayle, Business Woman Guide Like it or not, Game of Thrones has finally concluded. The ending may have been controversial, but there’s no question that the show and all its characters were a metaphor for contemporary society. Although the show was known for its sex and violence (as well as a few dragons), the machinations that went on alongside those sensationalistic scenes can...
Business is built on providing the products and services that people need. So why do so many create marketing, branding, and content as if their customers are robots? We’ve all seen it, the stale tag lines, monotonous blogs filled with marketing links, and websites without a human face in sight. But customers crave information that is relevant, engaging, that helps them to move forward. Imagine...
Being the boss sounds enticing, but in retrospect, most entrepreneurs would agree that it’s not the glitz and glam you may have believed it to be. True, there are perks to owning a business. You can work on something you’re passionate about, use your own visions, control the direction, and, if you succeed, you can also earn a decent living. Yet, to experience the positives of being an...
Customer expectations have changed dramatically. Given the all-digital, ever-connected world we now live in, it’s easy to see why some companies — especially those that have found success in the pre-mobile era — can’t keep up with the competition. In 2018, providing customers with a positive overall brand experience must be paramount. Choices are abundant, and consumers no longer have...
Everyone dealing with search engine optimization (SEO) has heard about the need to avoid duplicate content. Despite this, nearly three in 10 sites have duplicate content issues, making this the fifth most common on-page SEO problem, a Raven Tools study found. Part of the problem is that many SEO professionals are confused about what duplicate is, when it’s a problem, and what to do about it. Some...
Building a strong brand identity can be challenging. Whether you are new business owner or have been in the game for years, you should be thinking about the way your business is established in the marketplace. Thinking through the key elements of brand identity can help you succeed in acquiring new customers and retaining old ones. One of the most important steps is choosing a target niche. After...
So you’ve got your brand name out there, and are seeing strong developments in your sales and following, but how long is that going to last? With constant changes in social issues, culture, technology and popular opinion, staying relevant as a brand can be difficult. One minute you may find your brand name as the subject of everyone’s chatter, and the next, it’s followed by the...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.