Latest stories

6 Ways to Build and Humanize Your Brand

6

Business is built on providing the products and services that people need. So why do so many create marketing, branding, and content as if their customers are robots? We’ve all seen it, the stale tag lines, monotonous blogs filled with marketing links, and websites without a human face in sight. But customers crave information that is relevant, engaging, that helps them to move forward. Imagine...

Pressing On: Advice for Overcoming Entrepreneurship Hurdles

P

Being the boss sounds enticing, but in retrospect, most entrepreneurs would agree that it’s not the glitz and glam you may have believed it to be. True, there are perks to owning a business. You can work on something you’re passionate about, use your own visions, control the direction, and, if you succeed, you can also earn a decent living. Yet, to experience the positives of being an...

The Guide to Boosting Customer Satisfaction Scores in 2018

T

Customer expectations have changed dramatically. Given the all-digital, ever-connected world we now live in, it’s easy to see why some companies — especially those that have found success in the pre-mobile era — can’t keep up with the competition. In 2018, providing customers with a positive overall brand experience must be paramount. Choices are abundant, and consumers no longer have...

How Big Brand CMOs Avoid Duplicate Content Issues Managing Multiple Platforms

H

Everyone dealing with search engine optimization (SEO) has heard about the need to avoid duplicate content. Despite this, nearly three in 10 sites have duplicate content issues, making this the fifth most common on-page SEO problem, a Raven Tools study found. Part of the problem is that many SEO professionals are confused about what duplicate is, when it’s a problem, and what to do about it. Some...

#BGB #Infographic: Creating a Brand Identity for Small Biz

#

Building a strong brand identity can be challenging. Whether you are new business owner or have been in the game for years, you should be thinking about the way your business is established in the marketplace. Thinking through the key elements of brand identity can help you succeed in acquiring new customers and retaining old ones. One of the most important steps is choosing a target niche. After...

3 Brands That Have Stood the Test of Time

3

So you’ve got your brand name out there, and are seeing strong developments in your sales and following, but how long is that going to last? With constant changes in social issues, culture, technology and popular opinion, staying relevant as a brand can be difficult. One minute you may find your brand name as the subject of everyone’s chatter, and the next, it’s followed by the...

#BGB Tutorial: Creating Viral Content Without Selling Your Soul

#

Let’s face it; the internet is currently becoming overloaded with content. From blogs to websites, there’s so much competition from around the world that it can be overwhelming and very daunting even to think that your content could shine through and become viral. But why wouldn’t it if you’ve created the right content? After all, it happens to people and businesses around the world every day...

3 Invaluable Trends in Multi-Channel Marketing

3

Change happens fast in the business world. And while it may seem like the entire sales and buying process has evolved with the proliferation of smartphones, tablets and social media, it’s really only the path consumers now take to make purchases that has changed, explains the National Retail Federation. This is why your business need to embrace multi-channel marketing, a practice that...

6 Technology Tools for Agile Business Growth

6

Growth is good for business, but uncontrolled growth can backfire. A review of the 5,000 fastest growing companies revealed that due to an unsustainable growth rate, within five to eight years, two-thirds had gone out of business, shrunk or been sold for a loss, a Kauffmann Foundation study found. Typically, these companies had thrived when they were run by their founder, but crashed once they...

Editor

Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

Get in touch

Have a question? Need a quote? Feel free to reach out via my contact page, and I'll reply as soon as possible. You can also check out my new website at MyNameisCori.com for information on content retainers and portfolio links.

Omg omg omg omg omg omg!!!!!! You are freakin awesome!!!!!! Ok..let me try and compose myself…You rock Girl!!!! You hit it smack on the nail!

Takisha Smith, HeavenlyBottoms.com

Add a Testimonial