You know, as a writer, it probably comes as no surprise to the masses that I like to read. All throughout my childhood I was always called things like “book worm” and “book nerd”. As I grew, I read voraciously. My focus back then of course was fiction; I loved the way a well-written story could take me outside of myself and send me drifting on a cloud of imagination. As I grew older I found my...
Forget About Finding NEW Customers- Pamper the Old!
This is a guest post by Adrian Swinscoe regarding a very important topic for a small business owner and entrepreneur… customer retention! Most conversations about business growth would have acquiring new customers right at the top of their list of things to do. For most established businesses, I think that’s rubbish! I would argue that the most important thing for any established business...