Photo by Jeremy Bishop on Unsplash There’s a reason why storytelling is one of the oldest forms of communication in the world. It’s an incredibly effective way to convey a message and connect with people on an emotional level. In fact, studies have shown that storytelling can even change people’s perceptions and beliefs. However, while storytelling is often thought of as a tool...
A note from the editor: this guest post reminds us to keep things up-to-date when it comes to running a business. I experienced first hand the pain of my domain not properly renewing, and ended up losing a month of work. No bueno! As in every niche of life, keeping things current and in order with your business is a task every owner has on their long, tedious to-do list. When it comes to...
A note from the editor: since we recently celebrated international women’s day, I thought a guest post about girls appropriate! Education and Young Girls in the Contemporary Era Education is a big deal for youngsters regardless of their specific genders. It can be a particularly big deal for the young women of the planet. That’s because girls historically have not been given the same...
By Laura Gayle, Business Woman Guide Like it or not, Game of Thrones has finally concluded. The ending may have been controversial, but there’s no question that the show and all its characters were a metaphor for contemporary society. Although the show was known for its sex and violence (as well as a few dragons), the machinations that went on alongside those sensationalistic scenes can...
Business is built on providing the products and services that people need. So why do so many create marketing, branding, and content as if their customers are robots? We’ve all seen it, the stale tag lines, monotonous blogs filled with marketing links, and websites without a human face in sight. But customers crave information that is relevant, engaging, that helps them to move forward. Imagine...
Everyone dealing with search engine optimization (SEO) has heard about the need to avoid duplicate content. Despite this, nearly three in 10 sites have duplicate content issues, making this the fifth most common on-page SEO problem, a Raven Tools study found. Part of the problem is that many SEO professionals are confused about what duplicate is, when it’s a problem, and what to do about it. Some...
Change happens fast in the business world. And while it may seem like the entire sales and buying process has evolved with the proliferation of smartphones, tablets and social media, it’s really only the path consumers now take to make purchases that has changed, explains the National Retail Federation. This is why your business need to embrace multi-channel marketing, a practice that...
Growth is good for business, but uncontrolled growth can backfire. A review of the 5,000 fastest growing companies revealed that due to an unsustainable growth rate, within five to eight years, two-thirds had gone out of business, shrunk or been sold for a loss, a Kauffmann Foundation study found. Typically, these companies had thrived when they were run by their founder, but crashed once they...
Company cars are a great option for your workforce, but it’s the routine maintenance of these vehicles that will help ensure their longevity and success on the road. Indeed, having a fleet of company vehicles comes with a unique set of challenges — and any downtime can lead to any number of issues. As the old saying goes, “time is of the essence,” so having one or more company...
In your business, that is. Don’t go targeting them for something crazy, like a whack upside the head or anything. 😉 But, I digress. Onward, dear reader. Expectations have changed. While older generations tended to pick a brand and stick with it for years — maybe decades — today’s customers are much more fickle. This presents two new realities. On the negative side, it can mean that...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.