This is a guest post by the lovely Maria Ross of Red-Slice.com. Consider this a follow-up to the recent- Branding Basics for Small Business- Review which I do hope you take the time to check out. And pick up her book! Branding Basics for Small Business- How to Create an Irresistible Brand on Any Budget … wonderful reading, and I ain’t just sayin’ it! 😉 You can check out an...
Yesterday I published a review of Maria Ross’s sweet new book Branding Basics for Small Business- How to Create an Irresistible Brand on Any Budget . If you missed the review you can find it here- Branding Basics for Small Business- Review. In the mean time, Maria and her publishers have graciously allowed me to post an excerpt from the book here on BGB for your reading pleasure. In this...
Maria Ross is the founder and chief strategist of Red Slice, a branding and marketing consultancy based in Seattle. She has advised start-ups, solopreneurs, non-profits and even large enterprises such as Microsoft, Discovery Networks and Monster.com on how to craft their brand story to engage, inform and delight customers. The following is an excerpt from her new book, Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (2010, Norlights Press).