While I’m certainly no expert, I’ve recently been reading up on POP displays and potentially using them in your brand strategy. You can walk into just about any Walmart, Winn Dixie, or <insert retail store of choice here> and find yourself exposed to what’s called a point of purchase display, whether you realized what you were looking at or not. According to BrandingStrategyInsider.com, a...
Are POP Displays Really a Thing?
A
