Change happens fast in the business world. And while it may seem like the entire sales and buying process has evolved with the proliferation of smartphones, tablets and social media, it’s really only the path consumers now take to make purchases that has changed, explains the National Retail Federation. This is why your business need to embrace multi-channel marketing, a practice that...
Smart Branding- Tips for Avoiding International Blunders
Howdy BGB’ers.. this is a guest post by Christian Arno on a topic not yet covered on BGB… international branding. I’ll be honest and say it wasn’t something I was thinking of when I started BGB and it’s possible it’s not something you’ve thought of either when branding your business. However he nailed home some important points, so read and implement if...