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Universal Laws of Good Copywriting Part 4


Congratulations – you’ve made it to the final article in this series of copywriting rules. Here is Part 3 in case you missed it. By the time you’re done here, you should have an excellent idea of how to craft the best possible sales letter, using the most triggers possible. Here’s a quick refresher of what we’ve gone through so far: * Set out writing to one person. * Use your prospect’s language...

Universal Laws of Good Copywriting Part 3


If you’ve been following along, you will see that we’re now on Part 3 in this “Copywriting Rules” series of articles. Throughout these articles, we’ve gone through several important copywriting rules. To reiterate, these rules were: * Set out writing to one person. * Use your prospect’s language. * Use emotion. * Time’s ticking, make sure you keep their attention. * Make the copy visually...


Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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