Whether you call them “Generation C” or you prefer to use the popular moniker “millennials,” young adults between the ages of 18 and 34 are a consumer force to be reckoned with. They have a buying power of $1.3 trillion dollars in annual spending, according to BCG. Being the first generation to grow up with the Internet, the millennial generation is more receptive to businesses that engage in two...
7 Ways Transparency Can Benefit Your Business
This is a guest post by James Adams, on just why transparency is such a big “deal” these days, and why it can be good for your business. As someone who strives to be pretty transparent myself, I felt as a BGB reader you’d likely appreciate the post and perhaps even have some insight yourself on how transparency has helped you in your own entrepreneurial journey. If so...