Tagtransparency

Create Marketing Campaigns That Speak to the Next Generation Customer

C

Whether you call them “Generation C” or you prefer to use the popular moniker “millennials,” young adults between the ages of 18 and 34 are a consumer force to be reckoned with. They have a buying power of $1.3 trillion dollars in annual spending, according to BCG. Being the first generation to grow up with the Internet, the millennial generation is more receptive to businesses that engage in two...

7 Ways Transparency Can Benefit Your Business

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This is a guest post by James Adams, on just why transparency is such a big “deal” these days, and why it can be good for your business.  As someone who strives to be pretty transparent myself, I felt as a BGB reader you’d likely appreciate the post and perhaps even have some insight yourself on how transparency has helped you in your own entrepreneurial journey. If so...

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Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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