5 Fantastic #Branding Tips for Freelance #Writers
This is a guest post courtesy of Joane. As you know, branding is important for an entrepreneur, and that includes […]
Branding and Image
Copy and Messaging
Online Copywriting Tips for Beginners – How to Craft Killer Copy Without Really Trying
This is a guest post courtesy of Clare with some great tips for writing your own web copy. While it’s
Copy and Messaging
How I Partially Financed My Trip Around The World With Freelance Writing
This guest post is brought to you courtesy of Shane Lee. Since (ahem) yours truly is a freelance writer as
Copy and Messaging
Making Money as a Freelance Writer- WITHOUT Selling Your Soul to a Content Farm
This is a guest post by the lovely Marina, on a few ideas she’s used successfully to make money as
Copy and Messaging
3 Old School Copywriter Tricks for Finding New Ideas
This is a guest post courtesy of Derryck of BigStarCopywriting.com. (Love the spelling of his name, don’t you?) He approached
Copy and Messaging
Success as a Freelance Copywriter – the Fine Art of Planning
Halloooo BGB’ers! 🙂 How’s it shakin’? This is another post by guest author Chris Hoole and his take on why
Copy and Messaging
Writing as a Career- Are You Feeling the Creative Seduction?
This is a guest post from Chris Hoole. I have to agree, going pro as a writer is pretty daft.
Biz and Marketing
Improper Bathroom Behavior, Stolen iPhones, and A Lesson on Little Old Ladies
Little old ladies, farm animals, porta-potties and stolen iPhones, Oh My!
Copy and Messaging
The Care and Feeding of Copywriters
This letter is courtesy of fellow copywriter Rick Duris who is also a fellow Warrior on the Warrior Forum. I think he has some great points in this letter than a lot of marketers need to hear, and he gave me permission to share it. Warning: Somewhat long, but a great read regardless. Thoughts and comments are welcome!
Dear Fellow Marketer,
Like you, I am a marketer.
But at my core, in my heart, I am a copywriter. I get paid thousands per sales letter and email. Frankly, even more than the late, revered Gary Halbert, the Prince of Print.
Many online marketers frequent this forum to find that one, special, gifted copywriter who has what it takes to write copy for them.
It’s to *YOU*, this post is directed.
Branding and Image
Building Your Personal Brand As A Freelancer
As a freelancer you are the ‘Big Cheese’ when it comes to your business. You are ‘Head Honcho’ and your brand is YOU. So it’s important to keep that in mind when going into business for yourself.
* You are responsible for the world’s perception of you and your services.
* You are responsible for marketing yourself and creating a name for yourself.
* You are responsible for following-up on leads and responding to client inquiries.
* You are responsible for making your clients happy and delivering on time.
See the trend here? It’s all about you and what you have to offer as a business or service provider. How you position yourself will determine how successful you are.
One of the best ways I know of to position yourself properly is by setting up your own website with your own blog attached and utilizing social media to spread the word and send eyes to your web content.
When I first started as a ghostwriter I didn’t know anything about marketing or positioning. I set up a website with a few samples of work and rates and then posted in forums that I would write $6 dollar articles in exchange for testimonials.
Over time I learned that I had talent, was working like a horse for very little pay and getting burned out. So I raised my rates to $10 articles, and learned about marketing and positioning by reading a ton of books and following successful marketers like Chris Brogan and my good friend Jenn Dize.
Fast forward a few months and I had set up my own blog and started writing on a topic I am passionate about (copywriting). I began to brand myself as an expert in my field. As I went I gathered testimonials from some of the big names in Internet marketing and began upping my rates again.