Your business is running smoothly and you’re past the beginning stages. You have those parts down, but now you want to turn your small company into a recognizable brand. While it may seem complicated, it doesn’t have to be. Here are four realistic steps to create a high-quality brand. Determine Your Brand Values If you haven’t created a business plan yet, now is the time. You...
Nearly all B2B marketers rely on content marketing as an effective technique to promote their brands. However, 60% of them are still facing serious challenges to produce engaging content on a consistent basis. The question is: are they misunderstanding the term content? Content marketing involves much more than writing and promoting blog posts. Written content is great, especially when it’s well...
Disclaimer: I may or may not be slightly overtired from moving. And I may or may not have had a glass of wine very recently while doing a bit of work. OK, fine. I am and I did. Grammar police and any other police-y type peeps, don’t hate. Appreciate. Ha. OK, right… onward. So I don’t actually know what a donkey’s tickler is. I totally made that part up. hehe But really...
This is a guest post courtesy of Kate with tips on things you might want to consider before diving headlong into a branding campaign. It’s important to have a destination in mind whenever you embark on any journey. And branding is (at least in my book) ultimately a journey of discovery, whether you are trying to build a personal brand to platform off of, or a business brand designed to...
This is a guest post courtesy of Guy Asher. Ya’ll know I’m all about injecting a little personality into your copy and messaging, and using personality to help your brand stand a step above the rest. Guy here has some interesting tips on ways you can do just that. Got ideas of your own? Feel free to share in the comments below this post. You probably describe your business a certain...
This is a guest post courtesy of Craig. The landscape of business is constantly changing, constantly evolving, and new ways of doing business continue to emerge at an almost staggering pace. However, there is one constant that you can most definitely count on to stand the test of time. It quite possibly is the most valuable asset a business can cultivate, and often times can mean the difference...
This is a thought provoking guest contribution on a handful of companies that created PR mayhem when they failed to uphold the image their branding and messaging invokes. Those of you astute enough to do so, can use this piece as a benchmark for what NOT to do if you don’t want to be splashed across the news headlines in a derogatory way. Regardless, enjoy the interesting read and feel...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.