Hey BGB’ers… I’m actually writing this post because originally I prepared a great little guide as a giveaway to my newsletter subscribers. (OK fine, let’s call it like it is shall we, it’s a reward. Or a treat. Or a freakin’ cookie, how’s that?) But… it was intended to be sung from the rooftops via pop-up. Any hoo, I scrapped that because I...
Forget About Finding NEW Customers- Pamper the Old!
This is a guest post by Adrian Swinscoe regarding a very important topic for a small business owner and entrepreneur… customer retention! Most conversations about business growth would have acquiring new customers right at the top of their list of things to do. For most established businesses, I think that’s rubbish! I would argue that the most important thing for any established business...