Tagproduct

Using Power Transitions to Full Advantage

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Keeping a reader’s attention until the very last word on the order form can be a tricky job. However, don’t despair, because there IS an easy way to write copy that does just that. It’s extremely simple to use, so pay attention! đŸ˜‰ First though, let’s go over what exactly headlines are used for so that you can understand it better. A headline is NOT designed to sell your...

The Beauty of Power Verbs

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What are some little, easy things that can have dramatic results with your copy? When it comes to the actual writing of sales copy, here is a simple trick that can really pack a wallop! A lot of people, when writing tend to veer towards ‘flat copy‘. Who wants to read copy like that? It is boring, uninspiring, and tedious. NOT something I’d want to read for sure! Wanna know why...

It's Only A Benefit When You Say So

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If you know even a little bit about sales copy you know that good copy is all about the benefits, NOT the features of the product you are trying to peddle. You need to make the prospect see what’s in it for them and how their life will be made better by your product. AKA Benefit! However, don’t just assume that your prospect will realize that what you are offering is a benefit...

Editor

Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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Have a question? Need a quote? Feel free to reach out via my contact page, and I'll reply as soon as possible. You can also check out my new website at MyNameisCori.com for information on content retainers and portfolio links.

Since revamping my website with revitalized copy and search engine optimization, my client load has more than doubled. What has really surprised me is the number of people who come to my office saying that the copy on my website is what got them to call me.

People feel like they get a real sense of me before coming to meet me. This is amazing and means so much in a field often clouded with fear of the unknown. Cori was fantastic to work with in that she went above and beyond to really get what I needed my copy to say and HOW. I think it required a lot of patience on her part and I am so thankful I trusted her to help! Thanks Big Girl Branding!!

Melissa Hargrave, HillCountryTherapy.com

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