Keeping a reader’s attention until the very last word on the order form can be a tricky job. However, don’t despair, because there IS an easy way to write copy that does just that. It’s extremely simple to use, so pay attention! 😉 First though, let’s go over what exactly headlines are used for so that you can understand it better. A headline is NOT designed to sell your...
The Beauty of Power Verbs
What are some little, easy things that can have dramatic results with your copy? When it comes to the actual writing of sales copy, here is a simple trick that can really pack a wallop! A lot of people, when writing tend to veer towards ‘flat copy‘. Who wants to read copy like that? It is boring, uninspiring, and tedious. NOT something I’d want to read for sure! Wanna know why...
It's Only A Benefit When You Say So
If you know even a little bit about sales copy you know that good copy is all about the benefits, NOT the features of the product you are trying to peddle. You need to make the prospect see what’s in it for them and how their life will be made better by your product. AKA Benefit! However, don’t just assume that your prospect will realize that what you are offering is a benefit...