3 Lessons My Kids Can Teach YOU (and me!) About Business


This is a guest post from the lovely Kazia.  She’s a busy mom herself, and I’m a huge admirer of mom’s who are rockin’ it when it comes to entrepreneurship. Here’s her story on why she thinks her kids (and probably YOURS too…) are smarter than us all when it comes to biz. Be sure to make her feel welcome, and drop any thoughts or questions in the comments below...

POLL: I Want to Know…


Your biggest, brightest, most burning questions and problems regarding: Business and Entrepreneurship Smart and Effective Marketing Ad Copy and Copywriting Search Engine Optimization E-Mail Marketing and List Building Blogging/Content Development Relationship Marketing Web Content Social Media and Self-Employment Branding Increasing Revenue Delegating Creating Systems and Leverage And anything...

Finding the Win-Win Solution in Sales


I’ve often heard people complain about their situation in life and remarking that they don’t really have a choice about it because of this and that. I totally disagree! Everyone has a choice. People are in their situation because they choose to be. It’s a decision based on their set of values, standards, and desires, mired in the reality of what they are really capable of at the...

4 Keys to Copy Writing and Business Success- Part 2


OK, so yesterday in part 1, we discussed the first two crucial keys to success in any areas of your life, not just business or copy writing.  Those were modeling successful people and gaining control of your time.  These next two final keys are mostly relevant to just business for the most part, although I am sure there is a way you can mold the concepts to fit the rest of your life as well if...

4 Keys to Copy Writing and Business Success- Part 1


Photo by ul_Marga I recently read an article on the 4 keys that are crucial to being a successful copy writer.  However, as I read, I could also see how these steps can be applied to ANY business, and  two of them I feel can be applied to your life over all. So let’s start with the first key that I feel can be applied not only copy writing, but business and your life as well. 1.Monkey see...

Use Personality As Your Secret Weapon


You know, it’s funny. I never considered myself a ‘salesperson’.  In fact, you would be seriously hard pressed to EVER get me on the phone, especially to sell something because I just don’t see myself as the ‘salesman’ type.  I consider most salesmen to be pushy and rude for the most part. Especially when they are standing right in front of me, or yakkin’...

The Secret to the Squeeze! Part 5


Work the Backend Once you have a winner, it’s time to roll it out! First, get your auto responders in place. It’s good to get 8-10 ready and queued up. Since you know you have a winner, spend some time to really give them “your best”. Ideally, you want to do three things with your auto responder – first you want them to use the information you gave them in your report. The idea is...

The Secret to the Squeeze! Part 4


Creating a Hot Landing Page People standing around arguing about a sales page is pointless! Don’t you know that all arguments can be settled with a simple test? If you’d rather make money than argue, you should split test constantly. Take the guess work out of it as much as possible. At the same time, you don’t want to be one of those “cautious Kathy’s” who are afraid to do...

The Secret to the Squeeze! Part 3


Your Offer Once you have the niche, your goal is to offer them something that appears “irresistible”, and offer it to them for free. This is what you’re going to give them in exchange for them signing up for your list via your landing page. Here’s the secret for brainstorming up an irresistible offer quickly. Remember how we selected a niche that had some decent affiliate products in...

The Secret to the Squeeze! Part 1


What’s the most valuable thing in Internet marketing? It’s not a good product, although that can help. It’s not a killer, profit sucking sales letter. It’s not even a cool trick or technique that can get you a lot of traffic or increase your sales. It’s building a list that you have a good relationship with. Instead of having to go out and find good traffic, you can...


Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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