Tagtarget market

3 Lessons My Kids Can Teach YOU (and me!) About Business

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This is a guest post from the lovely Kazia.  She’s a busy mom herself, and I’m a huge admirer of mom’s who are rockin’ it when it comes to entrepreneurship. Here’s her story on why she thinks her kids (and probably YOURS too…) are smarter than us all when it comes to biz. Be sure to make her feel welcome, and drop any thoughts or questions in the comments below...

9 Research and Sleuthing Tools Your Business Can’t Live Without

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OK, so in the latest guest post, James discussed the importance of keyword research as a form of gathering market research or intel on what people are looking for when it comes to your content. Those thoughts spawned the thought that market research in general would be a great topic to expand upon a bit, because to put it bluntly… if you don’t know your market, you’re going to have a helluva time...

Sales Copy Exercise # 1

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OK, so your sitting down at your table, trying to figure out how to come up with those all important ‘Benefits’ everyone keeps talking about for your product. Unfortunately, you’re stuck in a rut and your brain is just drawing blanks. Lucky for you, I have a quick exercise you can do that may bring you a solution! Brain Storming: First of all, think of the problems or challenges...

Insider Secrets to SERIOUSLY Connecting With Your Target Market and Building Priceless Loyalty

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By Guest: Lorrie Morgan-Ferrero Instead of spending the majority of your time crafting HOW you’re going to sell your audience with your offer, focus on finding out WHO the heck you’re talking to – your target market. Put your attention on the catch and not the pitch. If you’re tossing a baseball to your kid, would you turn around and throw it in the bleachers? (Hopefully not.) Or would you aim it...

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