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#BGB Tutorial: Creating Viral Content Without Selling Your Soul

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Let’s face it; the internet is currently becoming overloaded with content. From blogs to websites, there’s so much competition from around the world that it can be overwhelming and very daunting even to think that your content could shine through and become viral. But why wouldn’t it if you’ve created the right content? After all, it happens to people and businesses around the world every day...

3 Invaluable Trends in Multi-Channel Marketing

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Change happens fast in the business world. And while it may seem like the entire sales and buying process has evolved with the proliferation of smartphones, tablets and social media, it’s really only the path consumers now take to make purchases that has changed, explains the National Retail Federation. This is why your business need to embrace multi-channel marketing, a practice that...

6 Technology Tools for Agile Business Growth

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Growth is good for business, but uncontrolled growth can backfire. A review of the 5,000 fastest growing companies revealed that due to an unsustainable growth rate, within five to eight years, two-thirds had gone out of business, shrunk or been sold for a loss, a Kauffmann Foundation study found. Typically, these companies had thrived when they were run by their founder, but crashed once they...

Keep Company Cars Running Smoothly: Maintenance Tips

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Company cars are a great option for your workforce, but it’s the routine maintenance of these vehicles that will help ensure their longevity and success on the road. Indeed, having a fleet of company vehicles comes with a unique set of challenges — and any downtime can lead to any number of issues. As the old saying goes, “time is of the essence,” so having one or more company...

3 E-Commerce Strategies to Make Your Brand Stand Out

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Our global economy can be a double-edged sword for small business owners. Sure, it’s amazing to be able to reach customers all over the world with the stroke of a key and a click of a mouse, but it also means that your competition has grown exponentially. Our international market makes for international competition, so now you are competing for the same customers as other businesses in your...

4 Realistic Steps to Create a High-Quality Brand

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Your business is running smoothly and you’re past the beginning stages. You have those parts down, but now you want to turn your small company into a recognizable brand. While it may seem complicated, it doesn’t have to be. Here are four realistic steps to create a high-quality brand. Determine Your Brand Values If you haven’t created a business plan yet, now is the time. You...

3 Strategies for Targeting Millennials

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In your business, that is. Don’t go targeting them for something crazy, like a whack upside the head or anything. 😉 But, I digress. Onward, dear reader. Expectations have changed. While older generations tended to pick a brand and stick with it for years — maybe decades — today’s customers are much more fickle. This presents two new realities. On the negative side, it can mean that...

SEO for Dummies: 10 Basics of WordPress Search Engine Optimization

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If you have landed on this page, don’t feel offended. I’m not really calling you a dummy, the basic idea is that this post is meant for complete newbies who are just getting started blogging and are just learning about concepts such as SEO. But, let’s first begin with the most rudimentary explanation of how SEO works. Have you ever wondered how Google determines which site comes...

Incentivize Shoppers and Build Brand Loyalty this Holiday Season 

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The holiday shopping season is the prime time of year to offer incentives that attract new customers and turn existing customers into loyal ones. In other words, this season is an opportunity to capitalize on the tradition of gift-giving and recruit those shoppers into returning customers who strongly connect to your brand. But growing brand engagement, retention and long-term loyalty is a...

Editor

Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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Have a question? Need a quote? Feel free to reach out via my contact page, and I'll reply as soon as possible. You can also check out my new website at MyNameisCori.com for information on content retainers and portfolio links.

Since revamping my website with revitalized copy and search engine optimization, my client load has more than doubled. What has really surprised me is the number of people who come to my office saying that the copy on my website is what got them to call me.

People feel like they get a real sense of me before coming to meet me. This is amazing and means so much in a field often clouded with fear of the unknown. Cori was fantastic to work with in that she went above and beyond to really get what I needed my copy to say and HOW. I think it required a lot of patience on her part and I am so thankful I trusted her to help! Thanks Big Girl Branding!!

Melissa Hargrave, HillCountryTherapy.com

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