So you’ve got your brand name out there, and are seeing strong developments in your sales and following, but how long is that going to last? With constant changes in social issues, culture, technology and popular opinion, staying relevant as a brand can be difficult. One minute you may find your brand name as the subject of everyone’s chatter, and the next, it’s followed by the...
Let’s face it; the internet is currently becoming overloaded with content. From blogs to websites, there’s so much competition from around the world that it can be overwhelming and very daunting even to think that your content could shine through and become viral. But why wouldn’t it if you’ve created the right content? After all, it happens to people and businesses around the world every day...
Change happens fast in the business world. And while it may seem like the entire sales and buying process has evolved with the proliferation of smartphones, tablets and social media, it’s really only the path consumers now take to make purchases that has changed, explains the National Retail Federation. This is why your business need to embrace multi-channel marketing, a practice that...
Growth is good for business, but uncontrolled growth can backfire. A review of the 5,000 fastest growing companies revealed that due to an unsustainable growth rate, within five to eight years, two-thirds had gone out of business, shrunk or been sold for a loss, a Kauffmann Foundation study found. Typically, these companies had thrived when they were run by their founder, but crashed once they...
Fifty years ago, customers had limited interactions with a brand. They might have seen a TV advert or caught a full-page colour spread in their favourite magazine, but that was it. Today, the world of marketing has changed beyond measure. Brands must navigate the tricky terrain of multiple platforms, from traditional marketing platforms such as print magazines and TV through to social media and...
Company cars are a great option for your workforce, but it’s the routine maintenance of these vehicles that will help ensure their longevity and success on the road. Indeed, having a fleet of company vehicles comes with a unique set of challenges — and any downtime can lead to any number of issues. As the old saying goes, “time is of the essence,” so having one or more company...
Our global economy can be a double-edged sword for small business owners. Sure, it’s amazing to be able to reach customers all over the world with the stroke of a key and a click of a mouse, but it also means that your competition has grown exponentially. Our international market makes for international competition, so now you are competing for the same customers as other businesses in your...
Your business is running smoothly and you’re past the beginning stages. You have those parts down, but now you want to turn your small company into a recognizable brand. While it may seem complicated, it doesn’t have to be. Here are four realistic steps to create a high-quality brand. Determine Your Brand Values If you haven’t created a business plan yet, now is the time. You...
In your business, that is. Don’t go targeting them for something crazy, like a whack upside the head or anything. 😉 But, I digress. Onward, dear reader. Expectations have changed. While older generations tended to pick a brand and stick with it for years — maybe decades — today’s customers are much more fickle. This presents two new realities. On the negative side, it can mean that...
If you have landed on this page, don’t feel offended. I’m not really calling you a dummy, the basic idea is that this post is meant for complete newbies who are just getting started blogging and are just learning about concepts such as SEO. But, let’s first begin with the most rudimentary explanation of how SEO works. Have you ever wondered how Google determines which site comes...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.