In your business, that is. Don’t go targeting them for something crazy, like a whack upside the head or anything. 😉 But, I digress. Onward, dear reader. Expectations have changed. While older generations tended to pick a brand and stick with it for years — maybe decades — today’s customers are much more fickle. This presents two new realities. On the negative side, it can mean that...
Procrastination Assassination: Know and Beat Your Productivity Enemy
In a nutshell, procrastination is putting off important tasks that a person should be focusing on at the moment. If you have been or are constantly behaving in this manner, you are just one of the many people with procrastination issues. The fact that there is a majority of people doing the same thing does not make it less of a problem. Being an entrepreneur or a freelancer is a difficult job to...
3 Website Mistakes You Can’t Afford to Make (Hint: Not Your Usual Suspects)
What are the biggest mistakes you can make on your website? Is it that you don’t have a list capture mechanism? Is it that you don’t have that magical sidebar widget? Or that social sharing feature? Or the viral lock plug-in? Or that shopping cart or membership site function? What about that carousel widget? Only if it could be that simple. Only if we could solve all our website woes with a...
Signage in Business: Effective Tips for Quality Designs
Open for biz but not quite sure how to get the word out? Many businesses utilize signage such as banners to capture the attention wandering eyes. Banners can be used for announcements, to promote products, and even just to look cool and raise awareness of your company’s name in the minds and hearts of onlookers. Signage can at times be an important method of promoting a business. This is...
#BGB Tutorial- How to Write a Great Author Bio
This is a guest post courtesy of Georgina. Writing a great bio is a key skill to master, especially if you are using your bio to convert readers into something more, such as a subscriber or a client. However there are a crap ton of really good writers out there, that still seem to fall short in the bio department. Maybe it’s because they are writing about themselves, or maybe they are over...