Do or Don’t? Three Big Risks of Rebranding


This is a guest post courtesy of Christian Muller on three big potential risks that can often go hand in hand with a rebranding effort. While it’s not impossible to do successfully, it’s also not always easy. In fact I’d even go so far as to propose it’s never easy! But if you keep in mind these brief tips from Christian, you can increase your odds of a successful attempt...

Guest Post:Alpha Freelancers Seek Out and Accept Only High-Value Engagements – You Can Do the Same


Your next freelance copywriting client could be worth $1,000 to you. Or it could be worth $10,000 or more. It's up to you. No, it isn't the luck of the draw. No, it isn't about the economy. No it isn't about competition from other freelancers. If you think the value of your next freelance assignment is determined by external factors, you're just making excuses. It is determined by you. Alpha...

Helpful Copywriting Tips: World-Class Copywriter Responsibilites


The term “copywriter” is a pretty broad one, and covers a lot of different areas. One copywriter can solely write direct mail, while another can do online sales letters, press releases, auto-responder copy, or a combination of all 3. Even if you know the type of sales material you want your copywriter to come up with, the lines can even be fuzzy from there. In this article, we’re going to discuss...

4 Keys to Copy Writing and Business Success- Part 2


OK, so yesterday in part 1, we discussed the first two crucial keys to success in any areas of your life, not just business or copy writing.  Those were modeling successful people and gaining control of your time.  These next two final keys are mostly relevant to just business for the most part, although I am sure there is a way you can mold the concepts to fit the rest of your life as well if...

4 Keys to Copy Writing and Business Success- Part 1


Photo by ul_Marga I recently read an article on the 4 keys that are crucial to being a successful copy writer.  However, as I read, I could also see how these steps can be applied to ANY business, and  two of them I feel can be applied to your life over all. So let’s start with the first key that I feel can be applied not only copy writing, but business and your life as well. 1.Monkey see...

Focus on the Aftertaste


Whether writing a sales letter, or making a presentation, you should always pay attention to what you are leaving your prospect with. The aftertaste of doing business with you. The bottom line in snagging a life long customer and not just a one off is to leave them feeling like you care about them and their success or quality of life. If they feel like the only thing you care about is making the...


Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

Get in touch

Have a question? Need a quote? Feel free to reach out via my contact page, and I'll reply as soon as possible. You can also check out my new website at MyNameisCori.com for information on content retainers and portfolio links.

The best compliment that I can pay Cori is to simply say that “she gets it”.

She works extremely hard to capture the written “voice” that will define your business. Cori intuitively knows how to deliver your message in a voice that is both creative and effective. As a newly-minted small business owner, I rely heavily on both her counsel and her expertise. And on top of all of that, she’s hilarious!

Marian Rembert, VAforNonProfits.com

Add a Testimonial