This is a guest post courtesy of Christian Muller on three big potential risks that can often go hand in hand with a rebranding effort. While it’s not impossible to do successfully, it’s also not always easy. In fact I’d even go so far as to propose it’s never easy! But if you keep in mind these brief tips from Christian, you can increase your odds of a successful attempt...
Guest Post:Alpha Freelancers Seek Out and Accept Only High-Value Engagements – You Can Do the Same
Your next freelance copywriting client could be worth $1,000 to you. Or it could be worth $10,000 or more. It's up to you. No, it isn't the luck of the draw. No, it isn't about the economy. No it isn't about competition from other freelancers. If you think the value of your next freelance assignment is determined by external factors, you're just making excuses. It is determined by you. Alpha...
Helpful Copywriting Tips: World-Class Copywriter Responsibilites
The term “copywriter” is a pretty broad one, and covers a lot of different areas. One copywriter can solely write direct mail, while another can do online sales letters, press releases, auto-responder copy, or a combination of all 3. Even if you know the type of sales material you want your copywriter to come up with, the lines can even be fuzzy from there. In this article, we’re going to discuss...
4 Keys to Copy Writing and Business Success- Part 2
OK, so yesterday in part 1, we discussed the first two crucial keys to success in any areas of your life, not just business or copy writing. Those were modeling successful people and gaining control of your time. These next two final keys are mostly relevant to just business for the most part, although I am sure there is a way you can mold the concepts to fit the rest of your life as well if...
4 Keys to Copy Writing and Business Success- Part 1
Photo by ul_Marga I recently read an article on the 4 keys that are crucial to being a successful copy writer. However, as I read, I could also see how these steps can be applied to ANY business, and two of them I feel can be applied to your life over all. So let’s start with the first key that I feel can be applied not only copy writing, but business and your life as well. 1.Monkey see...
Focus on the Aftertaste
Whether writing a sales letter, or making a presentation, you should always pay attention to what you are leaving your prospect with. The aftertaste of doing business with you. The bottom line in snagging a life long customer and not just a one off is to leave them feeling like you care about them and their success or quality of life. If they feel like the only thing you care about is making the...