POLL: I Want to Know…


Your biggest, brightest, most burning questions and problems regarding: Business and Entrepreneurship Smart and Effective Marketing Ad Copy and Copywriting Search Engine Optimization E-Mail Marketing and List Building Blogging/Content Development Relationship Marketing Web Content Social Media and Self-Employment Branding Increasing Revenue Delegating Creating Systems and Leverage And anything...

Selling In Print Can Be Tough


Selling in person is a lot easier than selling in print, because you can use your personality, body language, and tone of voice to convince someone to buy from you. When you’re trying to sell goods and services in print, you lose all of these advantages. Your marketing materials must be very clear, because you only get one chance to make a good impression. If your ad is confusing...

Finding the Win-Win Solution in Sales


I’ve often heard people complain about their situation in life and remarking that they don’t really have a choice about it because of this and that. I totally disagree! Everyone has a choice. People are in their situation because they choose to be. It’s a decision based on their set of values, standards, and desires, mired in the reality of what they are really capable of at the...

The Secret to the Squeeze! Part 4


Creating a Hot Landing Page People standing around arguing about a sales page is pointless! Don’t you know that all arguments can be settled with a simple test? If you’d rather make money than argue, you should split test constantly. Take the guess work out of it as much as possible. At the same time, you don’t want to be one of those “cautious Kathy’s” who are afraid to do...

Words to Avoid in Your Copy


Listed below are a list of words to avoid I have been given permission to share. Usually words like these will have a negative connotation attached to them. For example, learning implies a lot of effort, but “unearthing” implies little to no effort. Replace negative words in your copy with the alternative power words below… Teach… demonstrate, display, reveal, disclose, divulge...

The Beauty of Power Verbs


What are some little, easy things that can have dramatic results with your copy? When it comes to the actual writing of sales copy, here is a simple trick that can really pack a wallop! A lot of people, when writing tend to veer towards ‘flat copy‘. Who wants to read copy like that? It is boring, uninspiring, and tedious. NOT something I’d want to read for sure! Wanna know why...

The Secret to Closing


One of the biggest things people struggle with in sales is the close. And it’s even more tough to close when it’s in print and not face to face.  The problem is that your close is not meant to stand alone.  A good close is wrapped within your entire sales pitch, and in fact you are actually closing the entire time… it’s just done in such a way that your prospect...


Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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Omg omg omg omg omg omg!!!!!! You are freakin awesome!!!!!! Ok..let me try and compose myself…You rock Girl!!!! You hit it smack on the nail!

Takisha Smith, HeavenlyBottoms.com

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