3 Invaluable Trends in Multi-Channel Marketing


Change happens fast in the business world. And while it may seem like the entire sales and buying process has evolved with the proliferation of smartphones, tablets and social media, it’s really only the path consumers now take to make purchases that has changed, explains the National Retail Federation. This is why your business need to embrace multi-channel marketing, a practice that...

Why I Could Give a Donkey’s Tickler About “Effective” SEO


Disclaimer: I may or may not be slightly overtired from moving. And I may or may not have had a glass of wine very recently while doing a bit of work. OK, fine. I am and I did. Grammar police and any other police-y type peeps, don’t hate. Appreciate. Ha. OK, right… onward. So I don’t actually know what a donkey’s tickler is. I totally made that part up. hehe But really...

#BGB Tutorial- 14 Tips for Effective Website Content Writing


This is a guest post courtesy of Ken with some very good tips for writing effective web content.  Please make him feel welcome by offering some of your own tips in the comments below.  The content of your website is more than sharing information with your visitors. The structure could impact how search engines react to the site and also affect your page ranking. However, there are...

Gender-Based Voice for Content Development: Speaking to Your Audience


This is a short and sweet guest post courtesy of Lisa Hann. It’s not something we’ve discussed here on BGB before, so I thought you might find it an interesting read.  Speaking the right message to the right people is vital to successful branding and effective marketing. Here at BGB I try to speak to a mix of folks because I know there is a mix of folks that read this blog. However I...

5 Ways to Use Web Content Development to Attract an Audience to Your Blog


If you’re a blogger or a business owner that runs a blog in order to increase exposure to your biz, these are a handful of good tips from Cheryl on how you can do exactly that. Obviously these aren’t new techniques but they are tried and true and deserve a bit of pounding into your busy little brains. 😉 You can make her feel welcome by dropping your thoughts in the comments below...

Brand Appeal- 5 Steps to Make Your Website Irresistible in 2011


This is a guest post by the lovely yet quirky Jess, aka Jessilicious with her take on the importance of an eye-pleasing, action-inducing website. She offers tips to help you spruce up your little slice of cyber real estate and put it to work for you, instead of allowing it to work against you.  Make her feel welcome by dropping your comments in the comment area below this post. Your website can...

Buses, Branding Genies, and Why Your Brand Story Ain’t Over ‘Til It’s Over


Dork Alert: Due to some quirky techie shite, (OK fine, my admin duty #failure) the recent guest post by Jess didn’t display her bio.  It’s now corrected, and you can find out even more about her at Jessilicious.com. Most people think that once you get yourself established as a “household name” you can sit back, relax and wait for clients to come a-knocking at your door, asking for...

Rules of Engagement- Are You Creating a “Brand Bond” with Your People?


Ha… love that term, “brand bond”.  I jacked it from this white paper I just read called Engagement of the Future. It was a bit over my head, I tend to like simple and straightforward information, and when you start talking number crunching, metrics, and acronyms my eyes start to glaze over. However I did walk away with a few of the finer points, and what struck me most was this...


Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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Have a question? Need a quote? Feel free to reach out via my contact page, and I'll reply as soon as possible. You can also check out my new website at MyNameisCori.com for information on content retainers and portfolio links.

The best compliment that I can pay Cori is to simply say that “she gets it”.

She works extremely hard to capture the written “voice” that will define your business. Cori intuitively knows how to deliver your message in a voice that is both creative and effective. As a newly-minted small business owner, I rely heavily on both her counsel and her expertise. And on top of all of that, she’s hilarious!

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