This is a guest post courtesy of Alice Jenkins. You can never have too many ideas for marketing your business. At least not in my book. hehe While one thing may work for some, something else may work for another, and the below ideas are a mix of tried and true as well some more less typical ideas than just the t-shirt and expo show schtick. Advertising and marketing is a gamble no matter how you...
Actually, I believe it’s “Guerrilla” derived from the Spanish term guerrilla warfare, but hey… tomato, tomatoh. The picture was nifty. Anyhoo, this is a guest post courtesy of Julie with some rather umm… creative… marketing techniques even the big guys are using on occasion. However, a word of caution. These tactics are not for the faint of heart, nor do they...
This is a guest post courtesy of Mr. John Miller. It’s time to get with the modern era, if you haven’t already. The business landscape is evolving and changing quickly, and brands that don’t even make the effort to keep up are going to bite the dust. Harsh? Maybe. Doesn’t make it any less true. Please share your thoughts and point of view in the comments below dorks. xo...
Speaking as a woman who knows, it’s pretty common to have a million things on your plate. Women tend to take the weight of the world on their shoulders. I know I do! Add to that trying to build a new business up and your days can seem pretty daunting. Where do you start? How do you find clients? How do you increase sales? How do you create a great brand? And how do you do all of the above on a...
This is a guest post from fellow blogger (and BGB reader!) Jess- who likes to yammer on about being irresistible and such by embracing your inner “quirk”. Luckily “quirk” doesn’t translate into jerk and she’s really quite charming. So I’m happy to have her throw her 2 cents in on BGB. Please do your verily best to make her feel welcome, so we can strong...
When multi-national energy and petrochemicals company Shell launched their “What Drives You?” Campaign three years ago, the company re-launched its image to the public with a two-level campaign touching on human “passion” and the secret behind “smooth driving” for an automobile. The campaign was such a success that it increased not only sales for the company...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.