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The Care and Feeding of Copywriters

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This letter is courtesy of fellow copywriter Rick Duris who is also a fellow Warrior on the Warrior Forum. I think he has some great points in this letter than a lot of marketers need to hear, and he gave me permission to share it. Warning: Somewhat long, but a great read regardless. Thoughts and comments are welcome! Dear Fellow Marketer, Like you, I am a marketer. But at my core, in my heart, I...

POLL: I Want to Know…

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Your biggest, brightest, most burning questions and problems regarding: Business and Entrepreneurship Smart and Effective Marketing Ad Copy and Copywriting Search Engine Optimization E-Mail Marketing and List Building Blogging/Content Development Relationship Marketing Web Content Social Media and Self-Employment Branding Increasing Revenue Delegating Creating Systems and Leverage And anything...

Selling In Print Can Be Tough

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Selling in person is a lot easier than selling in print, because you can use your personality, body language, and tone of voice to convince someone to buy from you. When you’re trying to sell goods and services in print, you lose all of these advantages. Your marketing materials must be very clear, because you only get one chance to make a good impression. If your ad is confusing...

Creating Value Creates Sales

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The number one obstacle I often face when selling something is the need a person has for that which I’m selling at the moment. I have found out, over time, that even though a person has a need for it, the probability of a sale isn’t guaranteed. I’ve realized that no matter how beneficial a product is for that person, how convenient my payment schemes are, and how much a value it...

4 Keys to Copy Writing and Business Success- Part 2

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OK, so yesterday in part 1, we discussed the first two crucial keys to success in any areas of your life, not just business or copy writing.  Those were modeling successful people and gaining control of your time.  These next two final keys are mostly relevant to just business for the most part, although I am sure there is a way you can mold the concepts to fit the rest of your life as well if...

4 Keys to Copy Writing and Business Success- Part 1

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Photo by ul_Marga I recently read an article on the 4 keys that are crucial to being a successful copy writer.  However, as I read, I could also see how these steps can be applied to ANY business, and  two of them I feel can be applied to your life over all. So let’s start with the first key that I feel can be applied not only copy writing, but business and your life as well. 1.Monkey see...

The Secret to the Squeeze! Part 1

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What’s the most valuable thing in Internet marketing? It’s not a good product, although that can help. It’s not a killer, profit sucking sales letter. It’s not even a cool trick or technique that can get you a lot of traffic or increase your sales. It’s building a list that you have a good relationship with. Instead of having to go out and find good traffic, you can...

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Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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Have a question? Need a quote? Feel free to reach out via my contact page, and I'll reply as soon as possible. You can also check out my new website at MyNameisCori.com for information on content retainers and portfolio links.

Since revamping my website with revitalized copy and search engine optimization, my client load has more than doubled. What has really surprised me is the number of people who come to my office saying that the copy on my website is what got them to call me.

People feel like they get a real sense of me before coming to meet me. This is amazing and means so much in a field often clouded with fear of the unknown. Cori was fantastic to work with in that she went above and beyond to really get what I needed my copy to say and HOW. I think it required a lot of patience on her part and I am so thankful I trusted her to help! Thanks Big Girl Branding!!

Melissa Hargrave, HillCountryTherapy.com

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