What’s the most valuable thing in Internet marketing? It’s not a good product, although that can help. It’s not a killer, profit sucking sales letter. It’s not even a cool trick or technique that can get you a lot of traffic or increase your sales.
It’s building a list that you have a good relationship with. Instead of having to go out and find good traffic, you can do it at the click of a button.
I’ve been given permission to share a simple system you can use to build a list that can not only immediately generate affiliate sales, but also will allow you to market more to the list on the back end with other affiliate endorsements or even your own offers.
Affiliate Landing Page Strategies
You need a page that converts reasonably well, that is part of a sales funnel, and that you can throw up and test quickly to determine whether a niche or profitable or not.
Why? Well, the hardest thing is to find the right niche and hit it with the right offer. The traditional way is to spend a lot of agonizing hours doing research and making sure your copy is “just right”.
I hate that method. A better method is to go for the 80/20 rule of landing pages. That is where you take what works most often, retrofit it very quickly, throw it against the wall and see if it sticks. I like this method MUCH better.
It’s better to be fast than it is to be better. Want to know a shocking secret? Most great marketers, when having to start over again, strike out when it comes to picking the right niche and hitting it with the right offer. Why? Because it’s largely speculative anyway. So forget trying to reason your way to success. Instead, fail your way to success.
So, rule one is picking the right niche and hitting it with the right offer. The idea behind it is the more niches you try, the more you’ll find the winners.
The second trick is making the math work. In this case, you need X number of people to come to your page to get Y people who sign up, who end up making you Z amount of dollars. Naturally, you want as big of percentage of your traffic as possible signing up for your list.
The more conversions you have, the more tricks you can use. First, you can pay more for the traffic, which gives you competitive advantages. Second, you can pay the same for the traffic, but earn more per person. In other words, you can increase your bottom line without putting forth any additional effort. NICE!
So our goal is to develop a system that: Allows us to quickly locate a niche, test an offer, design a landing page that has great conversion rates, and start making affiliate commissions immediately! And not only do we want to do all of that, we want to do it quick. Stay tuned for Part 2 in the Secret to the Squeeze!
