This is a guest post by Adrian Swinscoe regarding a very important topic for a small business owner and entrepreneur… customer retention! Most conversations about business growth would have acquiring new customers right at the top of their list of things to do. For most established businesses, I think that’s rubbish! I would argue that the most important thing for any established business...
Adrian Swinscoe is a consultant and coach from the UK who writes about customer-focused business growth at Ideas for Business Growth. He has a strong belief that any established business could dispense with its traditional marketing activities and still grow itself by focusing on developing and nurturing its existing customer base and retaining its current clients. Why not connect with him on Twitter @adrianswinscoe, LinkedIn or if you liked this article then why not subscribe to his RSS Feed?