Tagcustomer appeal

The Beauty of Intangible Benefits- Why Potential Customers Don’t Care and How You Can Fix It

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This is a guest post from Stephanie on intangible benefits, and how you can use them to inspire customer interest and loyalty with your brand. Granted it’s not always easy to pinpoint those intangibles (meh… maybe that’s why they are called intangible!) but once you do you can learn to highlight and use them to your business advantage. People are rarely interested in a play-by...

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Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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