This is a guest post courtesy of Clare with some great tips for writing your own web copy. While it’s fab (and highly recommended) to hire a pro writer for help with your web copy (and other marketing materials), sometimes it’s simply beyond the budget. At least for now. (Right?! Wink, wink, nudge, nudge.) When that’s the unfortunate scenario, don’t despair. You CAN be a...
3 Old School Copywriter Tricks for Finding New Ideas
This is a guest post courtesy of Derryck of BigStarCopywriting.com. (Love the spelling of his name, don’t you?) He approached me about writing a guest post for BGB, and when he offered this particular topic, I thought it a great fit and so immediately agreed. I’ve been struggling a bit myself in the creativity department, not really from lack of ideas, but lack of motivation. However...