As an entrepreneur or a solo-preneur, you’re faced with an uphill battle. You need to find a way to stand out from the rest of the people in your industry with something unique and exciting. You have this idea, a brand and a story that you want to tell the world, but how do you bring it to them? The answer is social media. Facebook, Twitter, Instagram, these platforms and more are teeming with...
#BGB Tutorials: Influencer Marketing No-No’s
Zak Mustapha is the Man! He reached out to over two hundred bloggers, entrepreneurs, influencers and experts within their industries, and asked them one simple question: What’s the biggest mistake they’ve ever made (or seen others make) when it comes to ‘Influencer Marketing’? 217 of them responded with insights, wisdom, and nuggets of gold when it comes to smart marketing, and...
Twitter and the Brands that Dominate
Twitter, Facebook, and LinkedIn, in my admittedly humble opinion, have always been the social media platforms that I get the most mileage out of. And out of all the ones I would probably deem “most useful” in a customer service type capacity, I would have to probably dub Twitter the winner. Apparently other businesses agree with me. There are quite a few big brands that have...
Novel Idea- Pick Up The Phone And Call Your Twitter Followers
This is a guest post courtesy of my buddy and biz associate, who is one of the most sincere and genuine folks I’ve had the pleasure of making friends with via social media. Of course he’s the polar opposite of moi, because he actually LIKES talking to folks on the phone and meeting people on the realz. hehe Not to say I hate meeting new people, I am just the type who tends to get a...
To Do… or Not To Do… Getting Social with a Marketing Agency
Social media is here to stay folks. The platforms may change, processes may change, but it’s definitely not going anywhere. Unless of course we experience a sudden worldwide blackout, REVOLUTION style. (Tell me you get the reference!) But I digress. Some people, unfortunately for them, still tend to look at social media as a waste of time, or as merely a toy for young people. Some...
Sharing and Caring: Customer Love Pays Dividends
Happy Saturday BGB’ers! Here’s a little reading snack to brighten up your weekend consumption. It’s often said that social media is an outlet for natural conversations. If that’s the case, folks complaining about customer service was just bound to happen. Call it fate. Call it destiny. Call it a regular propensity to be a douche. You can even (sometimes) call it a truly...
#BGB Tutorial- How to Tackle Social Media Complaints
This is a guest post courtesy of Kirsten with tips on tackling social media complaints that can affect your business and brand in a negative way. I’m sure you all remember the Kevin Smith debacle. Wouldn’t want a repeat, now would we? Social media is today’s buzzword in the business world, and companies everywhere are eagerly jumping aboard this newest trend in online marketing. In...
On @Unbounce- The Good, the Bad, and the Ugly of Social Media…
This is a post written by me that just went live on UnBounce, discussing the good, bad, and ugly when it comes to using social media. I know there are some horror stories out there, so if you have one to share, please drop by and share within the comments. Peace, Dork! 😉
Simple Social Media Marketing for Your Small Business
This is a guest post courtesy of Ken on social media marketing for your business. Social media is one of the primary ways I market my own small biz and it’s how I got started originally. My first handful of clients came from forums, and then the rest trickled in from Twitter. Eventually I set up my blog and then Twitter and Facebook became my way to cross promote my blog and my services. ...
Writing For and Managing Social Media Profiles for ‘Yo Biznez
This is a guest post with some tips and pointers on managing and writing for your social business profiles. Everyone has differing opinions on the best way to use social media platforms of course. However I think this post gives some solid advice you’d be wise to consider implementing, if you don’t already. Now for the uber cool part. This post comes courtesy of Liberty- Belle Howard...