As an entrepreneur or a solo-preneur, you’re faced with an uphill battle. You need to find a way to stand out from the rest of the people in your industry with something unique and exciting. You have this idea, a brand and a story that you want to tell the world, but how do you bring it to them?
The answer is social media.
Facebook, Twitter, Instagram, these platforms and more are teeming with people who will be interested in what you have to offer.
Today I’m going to show you why social media is so important for growing your brand, and then I’ll give you an infographic that helps you strategize and maximize your social media efforts.
3 Ways to Grow Your Brand on Social Media
You’ve practiced hard and you’ve learned how to write effective website content, but now you need a way to spread it.
It’s time to jump on the social media bandwagon and bring your brand to the masses. Here’s three ways to do it:
1. Provide Valuable Content
I’ve been writing for over a decade now, and I’m still learning what it means to provide valuable content.
Everything you post on your social media pages should be relevant, timely, and valuable to your readers. This could be solving a problem for them, highlighting an issue, or anything else that benefits them.
Remember, all of this is going to represent your brand, so make sure it lines up with your brand’s image and story.
2. Engage With Your Readers
Chatting with your readers on social media is an awesome way to spread awareness about your brand.
It also builds trust with your potential customers and offers you the ability to provide timely customer service at a moment’s notice.
These relationships you build will spread via word of mouth as your new followers share your brand with their friends and family.
3. Leverage Each Platform’s Strengths
It’s important to understand how each platforms relates to your brand. Facebook, for example, is great for promoting almost any brand because of the wide variety and sheer number of people that use it.
Comparatively, Pinterest is great for reaching a female audience.
Instagram is the home for unique images related to your brand. Use these characteristics to your advantage to grow your brand.
Harnessing The Power of Social Media (Infographic)
Now it’s time to put unlock the potential of social media. Check out the infographic below for everything you need to promote and grow your brand on today’s biggest platforms.
Let us know how it helps you in the comments below!
This infographic courtesy of OnBlastBlog.com.