By Laura Gayle, Business Woman Guide Like it or not, Game of Thrones has finally concluded. The ending may have been controversial, but there’s no question that the show and all its characters were a metaphor for contemporary society. Although the show was known for its sex and violence (as well as a few dragons), the machinations that went on alongside those sensationalistic scenes can...
Iconic Brand Mascots That Fuel Business
A professional sports team could survive without its mascot. After all, Mr. Met doesn’t win a World Series. But could you say the same about a well-known brand? Brands like Coca Cola and Old Spice stay in business because of their products, sure, but often it’s precisely their brand mascots that tend to keep their names in the limelight and keep people talking about their ads...
Share (Eeeks!) Videos to Increase #BrandAwareness for Your #SmallBusiness
Howdy BGB’ers. So. On average, five tweets per second contain a Vine link, according to research from tech company Unruly. Consider Vine reports more than 40 million registered users and parent company Twitter reports more than 241 million active monthly users, and you can imagine the potential reach of those six-second videos. Like, woah. YouTube gets more than 1 billion unique visitors...
4 Keys to Building a Kick Ass Branding Crew
Products and services may determine how customers value businesses, but those companies may never get a shot at their target clientele without an effective brand strategy. Ouch. Harsh huh. Brands have plenty of work to do in a competitive market. Not only must they establish and promote themselves to the right customers, they must do so in a way that differentiates them from competing brands...
Grads of the Best MBA Programs to Living Room Entrepreneurs, Start-ups Are in Trouble
Today’s guest post is courtesy of Julianna Davies. She tackles a common #BGB topic in today’s post when she discusses the struggles entrepreneurs face when first getting started. She takes the conversation further by pointing out flaws in the current U.S. tax system, and offers a number of possible fixes for the years ahead. Please do me a solid and make her feel welcome. Amidst a...
Starting a New Biz? Take a Moment to Think It Through
Starting (or investing) in a new business is not something that is for the faint of heart. Start-ups require tigers; people that are willing to go above and beyond to reach success. Whether you’re setting up shop as a freelancer, opening up your dream store in your local area, or investing your hard earned money into something already up and running, it’s pretty much a leap of faith. There are so...
Simple Social Media Marketing for Your Small Business
This is a guest post courtesy of Ken on social media marketing for your business. Social media is one of the primary ways I market my own small biz and it’s how I got started originally. My first handful of clients came from forums, and then the rest trickled in from Twitter. Eventually I set up my blog and then Twitter and Facebook became my way to cross promote my blog and my services. ...
6 Surefire List Building Strategies
This is a guest post courtesy of Yeremi. You probably already know list building is important as an entrepreneur. But everyone has different strategies when it comes to growing that list. Some work… Some… not so much. Needless to say it can be difficult to separate the wheat from the chaff so to speak. That’s why Yeremi has put together this whopper of a guest post, just for you...
3 Lessons New Entrepreneurs Can Learn From the Military
This is a guest post from Steve Waller. I’m all about creativity and the variety of ways smart entrepreneurs can compare business to other things in life. In this case, the military! And since I have a ton of appreciation for our military, even when I disagree with the way our government abuses it’s power, I thought this post a uniquely interesting fit for BGB. Enjoy and if you find...
Smart Ways to Use Facebook for Relationship Marketing
This is a second guest post via Daniel as a bit of a follow-up to the previous post regarding Facebook. As Daniel mentions, Facebook is huge, with over 500 million active users. Love it or hate it, that’s a whole lotta people at the tips of your little fingers, and savvy businesses are utilizing Facebook (often in conjunction with Twitter) as the ultimate relationship marketing tool, via...