Nearly all B2B marketers rely on content marketing as an effective technique to promote their brands. However, 60% of them are still facing serious challenges to produce engaging content on a consistent basis. The question is: are they misunderstanding the term content? Content marketing involves much more than writing and promoting blog posts. Written content is great, especially when it’s well...
This is my latest guest post over on Copyblogger. If you’re a writer, and you work from home, this one’s for you. 😉 And hey, even if you just work at home, you might find a nugget or two. Feel free to share your thoughts in the comments.
This guest post is courtesy of David Tucker. Blogging is fast becoming a marketing cornerstone of effective and relevant brands wanting to make an impact online and differentiate themselves from the rest of the “gen biz pop”. However every great story (or blog post, as it were) deserves a great ending, and sometimes even professional writers have, on occasion, fallen flat in that...
This is a guest post courtesy of Alessandra (love her name!). It’s a fave sorta topic around BGB land since I am a freelance writer whose biz revolves around online content (just a smidge). Since writing is essentially BGB’s bread and buttah, feeling a bit stuck some days is pretty common. We can’t all be creative geniuses 24/7 right? Hehe Fortunately Alessandra is to the...
This guest post is brought to you by Steven. Since we’ve been talking writing and content the past week or two, I thought we’d continue the trend. Steven shares with you some of his tips for writing shiznet that converts. Converts to what you ask? Chocolate! Vodka! Wine! (OK, OK… just kidding.) Converts as in achieves the goal you set for it. Duh. Ideally those goals...
This is a guest post courtesy of Danny Levin. As a freelance writer myself with a voracious love of a good story, I thought it would be a great compliment to last weeks blog post. As always feel free to drop any comments in the box below this post and if you celebrate it… Happy Early Turkey Day! 🙂 Whether you write books, marketing copy, or website content, telling a compelling story...
This is a guest post courtesy of Ken with some very good tips for writing effective web content. Please make him feel welcome by offering some of your own tips in the comments below. The content of your website is more than sharing information with your visitors. The structure could impact how search engines react to the site and also affect your page ranking. However, there are...
This is a guest post courtesy of Clare with some great tips for writing your own web copy. While it’s fab (and highly recommended) to hire a pro writer for help with your web copy (and other marketing materials), sometimes it’s simply beyond the budget. At least for now. (Right?! Wink, wink, nudge, nudge.) When that’s the unfortunate scenario, don’t despair. You CAN be a...
Just ran across this by Copyblogger and had to share with my BGB’ers. MAD fab! And the pic that accompanies it, I found and just thought it looked really cool and all immortal-y. Heh. Anyhoo, hope you get a kick out of both and feel free to pass the graphic along to your own people and mayhap reveal Copyblogger’s awesomeness to a few new fans that haven’t yet found ’em...
Howdy ladies and gents. Just wanted to direct you to a guest post of mine that just went live today. We’re talkin’ balls, kahunas and grits! 😉 Hope you enjoy and if you do I’d love for you to share it or leave me a comment and tell me how you’ve got moxie too.
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.