One of the biggest things people struggle with in sales is the close. And it’s even more tough to close when it’s in print and not face to face. The problem is that your close is not meant to stand alone. A good close is wrapped within your entire sales pitch, and in fact you are actually closing the entire time… it’s just done in such a way that your prospect...
By Guest: Lorrie Morgan-Ferrero Instead of spending the majority of your time crafting HOW you’re going to sell your audience with your offer, focus on finding out WHO the heck you’re talking to – your target market. Put your attention on the catch and not the pitch. If you’re tossing a baseball to your kid, would you turn around and throw it in the bleachers? (Hopefully not.) Or would you aim it...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.