Dork Alert: Due to some quirky techie shite, (OK fine, my admin duty #failure) the recent guest post by Jess didn’t display her bio. It’s now corrected, and you can find out even more about her at Jessilicious.com. Most people think that once you get yourself established as a “household name” you can sit back, relax and wait for clients to come a-knocking at your door, asking for...
This is a guest post from fellow blogger (and BGB reader!) Jess- who likes to yammer on about being irresistible and such by embracing your inner “quirk”. Luckily “quirk” doesn’t translate into jerk and she’s really quite charming. So I’m happy to have her throw her 2 cents in on BGB. Please do your verily best to make her feel welcome, so we can strong...
What do your mother, New Age “gurus” and pop psychologists all have in common? Just one thing actually! (I hope.) They all encourage you to go ahead and go for broke on anything that’s near and dear to your heart… all those things that you desperately want to achieve. Think about it. Even back in the days when you were just a wee little tot, your mom has probably always been at you to try to be...
This post is part of a campaign throughout the blogosphere to save and empower girls that deserve our attention- to learn more visit The Girl Effect Blogging Campaign and see how YOU can help make a difference. There is nothing more satisfying than making a huge positive impact on the lives of other people. Actually scratch that… I can think of something else even more satisfying, and that’s...
I have a caveat for you: no matter how well-prepared you are for any eventuality in your business, no matter what you do to avoid all possible problems, you will never be able to ensure your success 100 percent. Contrary to the popular adage, all’s NOT fair in love and war. And make no mistake. Business is war, complete with state-of-the-art technology and sly tactics to outdo the competition. ...
Did you ever think that being “cool” was just for teenagers, wannabes and people with nothing else to do with their time? Think again. In the cutthroat world of business, there is nothing more important than projecting an aura that makes your brand sparkle from head to foot. Yes, sparkle my friend. As in being ridiculously interesting. Because in this day and age of digital technology, social...
You know, as a writer, it probably comes as no surprise to the masses that I like to read. All throughout my childhood I was always called things like “book worm” and “book nerd”. As I grew, I read voraciously. My focus back then of course was fiction; I loved the way a well-written story could take me outside of myself and send me drifting on a cloud of imagination. As I grew older I found my...
OK BGB’ers… today I’ve done something a bit different. I was feeling mildly bored with the typical blog post and decided to exercise my creative muscle a bit. I decided to use the term kick ass branding, and create a blog post from all the letters, with thoughts on how it relates to building… well… a kick ass brand. Once I was done, I realized that while this post was supposed to be about...
This is a guest post by James Adams. I know I often say branding is not just about a logo, or website, or the visual materials. That said, all those things are most definitely a part of an effective brand strategy. And James offers 9 stellar tips to help you keep that image consistent, whether you’re a small two man operation, or a company that’s experienced massive growth. Many...
Ha… love that term, “brand bond”. I jacked it from this white paper I just read called Engagement of the Future. It was a bit over my head, I tend to like simple and straightforward information, and when you start talking number crunching, metrics, and acronyms my eyes start to glaze over. However I did walk away with a few of the finer points, and what struck me most was this...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.