OK, so just to be clear, I'm a huge believer in faith, the power of positive thinking, and that yes, miracles do happen. So I'm not knocking any of those things, or the power that hope can have in a person’s life and their perceptions of the world. That doesn't mean I'm going to leave my livelihood up to those things. C’mon, a girl’s gotta eat! And shop, and hang with friends, and go see cool...
Photo By Cayusa Ad copy can be 10 times more effective when you learn emotional direct response marketing tactics to trigger emotions within your prospects that prompt them to buy. That being said, here are a few tips you can use to trigger those emotions and work your prospects like a well tuned fiddle. Ethically speaking of course. 🙂 First, its a must that you do ample research. Before you can...
Roughly a year ago today, I was cleaning vacation homes for a living, and was lucky if I made $200 bucks in a week. I was miserable, stressed, and utterly loathed my job. Seriously, I don't know a single person who can honestly say they LIKE cleaning up after other people. Glamorous it is NOT! I was tired all the time, depressed because I never had time for me, and certain there just HAD to be a...
Your biggest, brightest, most burning questions and problems regarding: Business and Entrepreneurship Smart and Effective Marketing Ad Copy and Copywriting Search Engine Optimization E-Mail Marketing and List Building Blogging/Content Development Relationship Marketing Web Content Social Media and Self-Employment Branding Increasing Revenue Delegating Creating Systems and Leverage And anything...
Photo by DerrickT One of the biggest mistakes people make when writing web copy and trying to make a sale is making things sound more complicated than they really are. Don’t say something like “Your order qualifies for complementary shipping when you spend $50 before December 1” when you could say “Free Shipping on Orders of $50 Until December 1st” Making things...
What you say can make or break your sale. Communication is still the key to succeeding in the sales world. No, you don’t have to use flashy verbiage. You just have to converse like you would with a friend or relative but in a professional tone and manner. This keeps them from being on the defense or the feeling that you’re just out to get their money. Having the right approach for...
Selling in person is a lot easier than selling in print, because you can use your personality, body language, and tone of voice to convince someone to buy from you. When you’re trying to sell goods and services in print, you lose all of these advantages. Your marketing materials must be very clear, because you only get one chance to make a good impression. If your ad is confusing...
When multi-national energy and petrochemicals company Shell launched their “What Drives You?” Campaign three years ago, the company re-launched its image to the public with a two-level campaign touching on human “passion” and the secret behind “smooth driving” for an automobile. The campaign was such a success that it increased not only sales for the company...
I’ve often heard people complain about their situation in life and remarking that they don’t really have a choice about it because of this and that. I totally disagree! Everyone has a choice. People are in their situation because they choose to be. It’s a decision based on their set of values, standards, and desires, mired in the reality of what they are really capable of at the...
Every sales professional’s goal is to get the customer to agree to purchase what they are offering. It doesn’t matter if it’s face to face, on the phone, or with ad copy. But to make sure that you are on the same page, you have to do one simple step before you can even close the deal: summarize the motivation of the client. You also may know this as defining the problem. This is the point...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.