OK BGB’ers. Let’s chat. Or more accurately, let’s talk live chat. If you’re a business that utilizes this nifty sales tool, kudos to you. If you aren’t, why aren’t you? I’d love to know why you do or don’t in the comments below. BGB doesn’t (although that is always subject to change), largely because sales volume isn’t really large...
This is a guest post courtesy of Ruth with some tried and true ways to increase your brand’s visibility. We talk about ideas like this a lot on #BGB, largely because well… they work. And I figure the more they are hammered into your head, the more the ideas will stick. hehe So here we go, hammering away. Brand image is a vital part of ANY business, whether you are talking about a...
This is a guest post courtesy of Claire Atkinson. Dealing with insurance, (like dealing with pesky taxes or a credit card comparison for much needed start up funds) rarely invokes visions of unicorns and rainbows. Unfortunately it is still a necessary expense, and not just when it comes to your health care. Claire has graciously provided advice on the myriad options your business may or may not...
If you’re a small biz owner struggling to get your products/service and brand, you’re not alone. Every business faces this mountain at some point. Climbing that mountain can be downright discouraging when results don’t happen as quickly as you think they should. Fortunately there is no lack of creative (aaaandd not so creative) ways to get your business out there to the public and generate buzz...
Actually, I believe it’s “Guerrilla” derived from the Spanish term guerrilla warfare, but hey… tomato, tomatoh. The picture was nifty. Anyhoo, this is a guest post courtesy of Julie with some rather umm… creative… marketing techniques even the big guys are using on occasion. However, a word of caution. These tactics are not for the faint of heart, nor do they...
We all want to be that Super Brand one day. You know, like Coca Cola and Pepsi, or McDonald’s and Burger King. These are super brands that have now become such a part of our society that we “know them”. We know the “voice” of our favorite brands. We understand that they have a personality and identity and we follow them because they reflect our “likes and beliefs” closest. These brands took...
This is a guest post courtesy of the team over at Company Folders, on what it takes to create a powerful biz presentation. I tend to avoid things with the word presentation in them myself, so I thought deferring to someone with more experience in them would be a good idea, for those of you that do erm… present stuff. Please feel free to drop any thoughts or questions in the comments below...
This is a guest post courtesy of Tim. At some point in the life span of your business, you will probably partner with someone else. Whether it’s a temporary collaboration on a single project, or a more long-term collaboration it’s important for you to play well with others, so to speak. That seems to be easier said than done sometimes. Ego can get in the way, boundaries can get...
This is a guest post courtesy of Kathryn Weber with tips from her new ebook Living Space: Simple Tips to Transform Your Home and how the same concepts can help you keep your office a productive space. Ya’ll know I have no shame in sharing my own struggles with productivity and work flow. It’s seems to be the bane of a freelance writer’s existence, keeping things moving along...
Sometimes it’s easy to forget one of the biggest factors driving your business’ success—customer satisfaction. I know, for shame right? However business owners sometimes get a bit of tunnel vision when it comes to their day-to-day operations. Gotta make that money honey! But keeping existing customers and attracting new ones is an ongoing process and one of the most important to boot...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.