If you’ve been following along, you will see that we’re now on Part 3 in this “Copywriting Rules” series of articles. Throughout these articles, we’ve gone through several important copywriting rules. To reiterate, these rules were: * Set out writing to one person. * Use your prospect’s language. * Use emotion. * Time’s ticking, make sure you keep their attention. * Make the copy visually...
In Part 1 of this series, we went over some important copywriting “rules” to follow in order to have the best possible copywriting material. To refresh your memory, these rules were: * Set out writing to one person. * Use your prospect’s language. * Use emotion. In this article, I'm going to go through and give you even more tips you can use to make the most compelling sales material possible...
If you catch the attention of the reader in the first paragraph of your sales letter, your reader will most likely read through to the second paragraph. And if you have convinced him to read on by your first paragraph, the more your second paragraph will be convincing because by now your reader will believe he has a need for your product or service because you’ve suggested that the product that...
Learning how to write a sales letter can be extremely difficult. It seems as if everyone has an opinion on how to write copy, and many of those opinions contradict each other – even amongst top copywriters. That being said, there are some universal copywriting “laws” that will be the same for everyone. We’re going to go over a few of those fundamentals, as well as how you can use them to your...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.